The Emperor’s New Clothes is a nearly two century old fairy tale by Hans Christian Anderson about an emperor who pays good money for new “magic” clothes, clothes that can supposedly only be seen by wise people. Everyone pretends to see the clothes, as to not seem stupid, with the moral of the story being that sometimes many people are too afraid to criticize something because everyone else thinks it’s good.
Analysts have also gotten on the clothier rebound. Each stock has at least 15 analysts following it; Ralph Lauren Corp (NYSE:RL) has 7 “strong buy” ratings and 7 “buy” ratings; PVH Corp (NYSE:PVH) has 5 strong buys and 9 buys; VF Corp (NYSE:VFC) has 7 strong buys and 7 buys — and none of the companies have a rating less than “hold”.
However, even with the strong performance and hype, I think it’s too early to say these clothing stocks have no clothes on. The beauty about clothing stocks is that have showed a resiliency to perform nicely in up and down economies. Even during the latest recession people didn’t stop buying clothes, and revenue remained elevated.
Now the only questions is which is the best clothing stock to invest in going forward?
Ralph Lauren
Ralph Lauren Corp (NYSE:RL) remains one of the leading specialty retailers, offering premium lifestyle merchandise. Ralph Lauren Corp (NYSE:RL) has a leading market share in department stores, with three key department stores accounting for about 45% of its wholesale revenues, while Macy’s, Inc. (NYSE:M) is its largest customer — accounting for 27% of wholesale revenue. Ralph Lauren Corp (NYSE:RL) also sells directly to consumers via various specially retail locations and shop-within-shop locations.
With the U.S. market becoming saturated, Ralph Lauren Corp (NYSE:RL) and many of the clothing companies are seeking new growth opportunities overseas. Ralph Lauren plans on growing earnings via penetration of the European and Asian markets, hopping to up its total business from the areas to 33% each. Other initiatives for the stock includes a growing wholesale distribution of accessories and the Denim & Supply Ralph Lauren brand.
Ralph Lauren also has a strong balance sheet, one that’s both debt-free and boasting cash of $1.4 billion at the end of fiscal 2013.
NorthFace, Timberland, etc.
Unlike some of the other apparel companies that don’t own or operate any production facilities, VF Corp (NYSE:VFC) manufactures a small percentage of its footwear and a significant percentage of its denim bottoms and occupational apparel. In 2012, the company manufactured 28% of its merchandise in units.
The company gets over 60% of its revenues from the U.S., and as a result, VF Corp (NYSE:VFC) is branching out overseas, namely in Asia Pacific, with plans to increase its store count to over 6,000 over a period of five years from 2,300 currently.
The usually warm winter in the U.S. strained the company’s key winter brands, The North Face and Timberland. Even still, the company has managed to beat EPS estimates in each of the last four quarters. Analysts also expect the company to grow EPS by 5% year over year for the current quarter (ended June).
