And those businesses are approaching $200 million in annual revenue now, if they haven’t already gotten there. And those — and again, the home services is over $200 million in annual revenue. And we see tons of — those are all big markets, banking, credit cards, personal loans, enormous markets. We’re very early in all of them. And I think they — folks that run those businesses certainly believe that they have the opportunity to create many, many hundreds of millions of dollars in revenue, and a couple of them certainly think they can get to $1 billion based on just simple analysis of wallet share and market size, opportunity to expand the footprint. In terms of the expansion footprint, insurance, we have opportunity to expand footprint in all of our client verticals including insurance.
It’s a good question. We’re dominantly in insurance — a click to direct carrier model and certainly one of the two, if not the premier company doing that in the channel. And that’s only half the market. The other half the market, which is largely served by the lead aggregator networks is — leads and calls, primarily to agents instead of direct carriers, and leads and calls instead of clicks. And so, yes, you’ll see us continue to expand our footprint. We won’t do it by mimicking the current lead aggregator model, because we think that’s both tired and over-capacitized, but we are — we have created a number of opportunities for us to continue to expand our business there, and we’ve expanded quite dramatically this year, in fact, in that part of the market and expect that we will be able to continue to do that for many years.
There are also other components of insurance, sub-verticals of insurance, if you will, like commercial, which represents an enormous opportunity that we’re early into. But, most of our big multiline carrier clients also serve that industry, and it’s mostly small business and that’s a good fit with us. So, we are expanding there and we’ll continue to expand there. And of course, we’ve talked a lot about QRP and the rating platform and the opportunities that opens up for us to serve agencies in a whole new way with the integrations we already have and to create opportunities with them that are broader than what we can do directly with the direct carriers or with the carriers, even with the ones that have big agent network components.
So, yes, a lot of new dimensions of insurance to come. Step one will be getting the insurance market healthy again, which it looks like we’re on the cusp of. There was a large client that had a call today that described their plans for their budgets next year as robust is a great word, we like that word, and it’s consistent with what we’ve heard from them and what we know the plans are going into next year. So, a lot of opportunity to continue to grow. And we certainly don’t think that we are anywhere near to the point of slowing down our scaling or penetration of any of these markets, all of which are quite big. So, we are — we consider ourselves a multi-billion-dollar revenue opportunity company. And just the question is how many multis we can get to.
Jim Goss: Thanks very much. Seems diversification is your friend.
Doug Valenti: Thank you, Jim. I think it’s — yes, absolutely.
Jim Goss: Okay. Thank you.
Operator: Thank you. Our next question comes from Jason Kreyer with Craig-Hallum Capital Group. Please go ahead.
Cal Bartyzal: This is Cal Bartyzal on for Jason. First question for me, I guess, given we continue to see new highs in mortgage rates, do you think that gives you guys a longer duration growth opportunity at home services with maybe people continuing to look at renovations over moving?
Doug Valenti: We do. Yes. No, I mean, you described it exactly right. So really not much to add, but we are — and do believe we will continue to see that.
