2. Gerber Singles
In 1974, Gerber, a company that made baby food, put forward the grown-up version of said chow, meant for college students and other people who had never lived alone before. Of course, they didn’t want it to be baby-associated, so they named them “Singles” (meaning single servings). It came in many flavors, such as “Mediterranean Vegetables”, “Beef Burgundy”, and “Blueberry Delight”. Oddly enough, it was not the fact that the product was actually poo-brown, beef flavored baby-goo that prevented their success, but the label on the bottle. Being that the brand wanted to reach young people, the sticky tag looked old, unappealing, and on the whole, not cool at all.
If you ask me, however gross the product was, it should have been aimed at old people, not young! That’s why its among purple ketchup, celery soda, and 6 other crazy foods flopped before. They got it all backwards! Why would a college student want to swallow Mediterranean Vegetable sludge from a jar? Shouldn’t we leave that kind of stuff to people with no teeth? Coincidentally, this same public would probably be attracted by the outdated, almost “retro” label on the product. The correct market was in front of their eyes, and they missed it entirely.
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