7. Heinz Purple Ketchup
Equipped with a special nozzle for drawing, in 2000 Heinz, now Kraft Heinz Foods Co (NYSE:HNZ), released not only purple, but also orange, teal, blue, and pink-colored ketchup. It was an instant hit, and a years’ worth of sales was peddled in just three months. However, despite its initial success, by the mid 2000’s, its popularity began to decline, for the simple reason that kids -who are known for their short attention spans- grew bored of it.
Also, the parents began to develop concerns about feeding their children what looked like colored glue, and decided that it was not worth paying more for food that, even though it might have been OK health-wise, looked potentially harmful. Furthermore, since the objective of the product was to allow children to draw on their food, they logically needed several colors, and moms soon realized that no one needs that much ketchup. The same goes for purple ketchup, celery soda, and 6 other crazy foods flopped terribly.
Copyright: kornienko / 123RF Stock Photo
