Let’s discuss three housing companies focused on margin improvement by increasing prices and community counts.
Higher margin and accelerated home sales
PulteGroup, Inc. (NYSE:PHM) reported a gross margin of 18% in the first of 2013, up from 17.8% in the fourth quarter of 2012. The increase was due to the company’s shift towards higher-margin Pulte Brand homes and higher home prices. The company raised prices in 75% of its communities in the first quarter. Additionally, it is making efforts to reduce construction cost through commonly managed floor plans. These plans streamline construction design and raw material purchasing, resulting in higher margins. PulteGroup, Inc. (NYSE:PHM) expects a gross margin of 18.8% this year and 20.2% next year. With these improvements in margin, earnings per share will rise to $1.40 this year as compared to $0.54 last year.
PulteGroup, Inc. (NYSE:PHM) is one of largest homebuilding companies in the U.S. and has good growth prospects with the recovering U.S housing market. Operating in 28 states, the company has wide geographic exposure compared to its peers. This allows it to enhance its homes sales. It delivered 16,505 homes last year and expects to deliver 18,056 homes this year. It also expects to deliver 20,111 next year. With the rise in demand for homes, the company plans to increase the average home price delivered to $309,000 this year and $336,000 next year, as compared to $285,000 last year. The increase in both home delivery and price will result in the acceleration of its home sales to $5.3 billion this year and $6.5 billion next year, as compared to $4.5 billion last year.
Community count growth with increasing prices
Beazer Homes USA, Inc. (NYSE:BZH)’s homebuilding gross margin in the second quarter of 2013 was 15.2%, as compared to 10.3% in same quarter a year ago. Increases in prices and a reduction of sales incentives propelled this margin growth. To continue its gross margin improvement, the company plans to raise its average home price to $253,000 in this fiscal year, as compared to $225,000 last year. The increase in the average home prices will raise the company’s margin to 15.6% this fiscal year, as compared to 10.5% last year.
The company had 148 active communities as of the second quarter of 2013. To enhance its community count, it has entered into land banking arrangement worth $150 million with GSO Capital Partners. The agreement will provide additional capital to the company for land acquisition and development activities, providing an additional 20 communities with several other land deals in the third quarter. Beazer Homes USA, Inc. (NYSE:BZH) will spend $550 million this year on land and development, allowing the community count to reach 170 in 2014. With the expansion of its communities, the company’s total revenue will increase to $1.2 billion in fiscal year 2013 and $1.4 billion in the next fiscal year, as compared to $1 billion last year. Additionally, the company will generate a diluted earnings per share of -$1.69 this year in comparison to -$7.34 last year. It also expects a positive diluted earnings per share of $0.10 in 2014.
