PROS Holdings (PRO): AI-Powered Pricing Revolutionizing the Digital Economy

We recently published a list of Top 9 AI Stocks to Watch Amid DeepSeek Frenzy. In this article, we are going to take a look at where PROS Holdings, Inc. (NYSE:PRO) stands against other top AI stocks to watch amid DeepSeek frenzy.

DeepSeek has sparked a frenzy for Chinese stocks with exposure to artificial intelligence innovations. While the focus in the past was on US tech giants, there is a realization that Chinese companies could be at par or even ahead amid the AI boom.

The renewed focus on Chinese AI investment comes as Grandview Research projects the country’s artificial intelligence market to reach $206 billion by 2030 while growing at a compound annual growth rate of 44%. Amid the expected growth, investors have started jostling for investment opportunities with Chinese chipmakers, software designers, and even data center operators.

“DeepSeek’s breakthrough shows Chinese engineers are creative and capable of inventions that can compete with Silicon Valley,” said China Europe Capital Chairman Abraham Zhang. “It has also stirred nationalistic fever in capital markets.”

Analysts at Goldman Sachs have already warned that there is a possibility of Chinese breakthroughs in artificial intelligence materially altering the stock market trajectory. The investment bank has already reiterated that the revolutionary technology will result in enhanced efficiency that could bolster earnings by up to 2% for Chinese equities. The firm also predicts brighter growth prospects that could lead to a 20% valuation uplift for Chinese firms.

Even as Chinese investors rush into Chinese stocks, US stocks remain king amid the artificial intelligence race. Companies likely to benefit from low-cost AI models, as shown by DeepSeek, have rallied significantly ever since the Chinese startup rattled Wall Street.

According to analysts at JPMorgan, artificial intelligence should continue to drive economic and market outcomes in the US. Nevertheless, the analysts insist that stiff competition between China and the US will result in winners and losers. Therefore, analysts are warning that the concentration of the US stock market in mega tech names could pose significant risks to investors in 2025.

Nevertheless, AI opportunities are not a monolith, as increased competition and efficiency lead to increased consumption of resources.

“We encourage investors to look for opportunity while maintaining an overall portfolio that is resilient to the potential shocks that could occur. Some ways to ensure portfolio resilience could include checking in on your overall plan, proper diversification, a consistent approach to rebalancing and a reminder that stock market volatility is normal (the average year sees a nearly 15% peak to trough decline,” said JPMorgan in a note to investors.

For this article, we selected AI stocks by going through news articles, stock analysis, and press releases. These stocks are also popular among hedge funds.

Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).

PROS Holdings (PRO): AI-Powered Pricing Revolutionizing the Digital Economy

A businessperson using modern technology to analyze and research airline performance.

PROS Holdings, Inc. (NYSE:PRO)

Number of Hedge Fund Holders: 25

PROS Holdings, Inc. (NYSE:PRO) is a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions. The company is reaping the rewards of developing AI-powered software solutions that optimize selling and shopping in the digital economy. On February 4th, Averitt, a leading player in freight transportation, extended and expanded the use of the company’s AI-powered PROS SMART Price Optimization solution.

Averitt has been using the PROS solution since 2014 to refine its pricing strategies. The AI-powered PROS solution stands out as it allows Averitt to adjust prices dynamically and in real time. The switch to an AI-powered pricing solution has strengthened Averitt’s customer relationships. The PROS solution has enabled the company to make well-informed decisions, work more closely with important stakeholders, and quickly and effectively provide its sales team with dynamic, optimized prices.

Overall, PRO ranks 4th on our list of top AI stocks to watch amid DeepSeek frenzy. While we acknowledge the potential of PRO as an investment, our conviction lies in the belief that AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than PRO but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.

READ NEXT: 20 Best AI Stocks To Buy Now and Complete List of 59 AI Companies Under $2 Billion in Market Cap

Disclosure: None. This article is originally published at Insider Monkey.