Polished.com Inc. (AMEX:POL) Q2 2023 Earnings Call Transcript

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Operator: The next question will come from [Steven Tiberi] with Rebus Capital. Please go ahead.

Unidentified Analyst: Yes. Hi and thank you for taking my call. First of all, congratulation because you guys are consistently providing evidence that things are kind of – the intention is kind of turning around, so thank you for that. Also, I do agree that sometimes looking back and engaging on litigation, stuff like that, I mean, especially when you want to grow the head and cut the tail out, you got to be careful with that. That is a very costly process. So moving forward, it is something that I applaud on you guys. My question is, with everything that you guys are working on, what gives you the right to win? There’s a lot of competition out there. This company, honestly, on this process on getting back on track, a lot of opportunities were missed.

And there’s a lot of people that step in the market and trying to address, a lot of people trying to acquire customers through digital, right? So what gives you guys the right to win now moving forward? If you guys can summarize that. It is a very simple question.

John Bunka: That’s a great question, and I appreciate the question. What this company does extremely well and we don’t often talk about it is educate our consumer and give confidence in a very expensive purchase that is quite complicated. With the number of actions today, specifically in the appliance industry to outfit your home, the decision can be daunting and the shopping experience is quite difficult. It’s very hard to find local informed people that know product beyond their – the items they’re selling. So the consumer’s constantly challenged with, yes, I know this vendor but what other options may I have for my home? We are that option for them and we’re available. You don’t have to hunt through the halls of a big-box retailer to find an expert.

We’re available and we can coach them through this process. So what we – our best experience is when we can help someone through that decision process and we have expertise that’s immediately available. That’s something that our consumers want. And it’s very important in both their remodel experience as well as the replacement experience. What is shifting in the industry today is a shift from what has been whole kitchen remodel or full kitchen purchase back toward the percents that were historically reported on replacement units. The replacement units is as difficult because in many cases, those units are discontinued or no longer available. So the choice you make within your home to find and meet the criteria you have is something where you really need an expert that can advise you through the process.

That is what our team is. We have a talented, trained sales force that is available on call, and that is the distinctive asset of the company.

Robert Barry: Rick, let me add to that too because one thing that the question was, what separates us, the website, our website’s won awards for being the best website to go to. I think U.S. News and BorderReport was the last one that made an award. So that’s another distinguishing feature is our website.

Unidentified Analyst: Yes, that’s a good point because there is a lot of new – I would say a lot of the consumer now is a lot of the new generation kind of consumers where they make 80%, I would say, about 80% of the decision online or digital, right, and then execute on the last 20%. So if that’s where you guys are putting your effort to capture more customers and make it easier to also all about the experience like you explained, I think that was the kind of answer I was looking for. So thank you so much for taking my call. Appreciate it.

John Bunka: Thank you for the question.

Operator: This concludes our question-and-answer session. I would like to turn the conference back over to Mr. Rick Bunka for any closing remarks. Please go ahead, sir.

John Bunka: Thank you all for joining the call. We truly appreciate all your continued support and look forward to being on time and timely with our next financials and the results that we’ll post in the next quarter. So thank you again.

Operator: The conference has now concluded. Thank you for attending today’s presentation. You may now disconnect.

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