And importantly, while we’re seeing more than 10% of our engagement is on video, it’s more than 30% of our revenue that is on short-form video. So when we think about monetizing that short-form video, which I think has been an open question broadly, we’re seeing really good success in the monetization of short-form video, which I think is unique and stands out. And so further to that point, the question of can we build a monetization engine at scale, absolutely. I couldn’t be more excited about the advancements we’ve made in our ad stack and how that’s allowed us to grow monetizable supply north of 15%, higher than overall engagement gains because of tech innovation like whole page optimization, which opportunistically increases ad load when a consumer is in a shopping mode or has a commercial intent.
We’re building solutions to help advertisers measure results on our platform like our conversion API and our new clean room solution. And while we’re early in the adoption curve on those measurement capabilities and those new tools for advertisers, we’re seeing that our best share gains, our best growth is coming from the discerning advertisers that are implementing those tools and the more they see visibility into our performance. The more we see that, that performance is clear and I think that bodes well for our future as more and more of those advertisers adopt those tools from us. So while we remain in a demand-challenged environment, I think the improvements we’ve made to deliver advertiser value are paying off. I think that’s why you see us growing faster than many in the peer set.
And while demand doesn’t flip overnight, we think the setup that we have of deepening engagement, the supply on our platform growing even faster than the deepening engagement with innovations like whole page optimization are making sure we have really great relevance of those ads and allowing us to serve more relevant ads in commercial context, that, coupled with the progress we’re making on measurement tools and the performance we’re seeing there early in that adoption curve with discerning advertisers, we think all that sets us up really well for the medium to long-term, even as we’re fighting through a lot of choppiness in the near-term, just as everybody else is.
Operator: Thank you, Mr. Sheridan
Bill Ready: And then one final point. I think, Eric, you also asked about top priorities. I think I addressed many of these in the call, so I won’t belabor those. But I think on each of these points, while we have really great progress, we continue to proceed forward on those. I talked about making sure that we’re making our — all of our core experience as shoppable as well as driving further improvements to engagement and our ad stack. We think we’re early in those journeys. We’re going to have really good proof points. Those continue to be our priorities. And then finally, the operational rigor, where we’ve implemented a program around operational rigor, we’re seeing good results from that. And importantly, even as we’re implementing more operational rigor, we’re seeing really good product innovation.
And so the comments I’ve made multiple times around constraints leading to creativity, we’re seeing that in action. And we feel really good about the progress on that. Thank you.
Operator: Thank you, Mr. Sheridan. Your next question is from Ross Sandler with Barclays. Please proceed.
