Pinterest, Inc. (NYSE:PINS) Q4 2022 Earnings Call Transcript

And so bringing that greater measurement is a real opportunity. Those are things that we’re absolutely going to do first party, but those are also things that as we think about the potential for partnership across the industry, there’s multiple different ways that, that can play out. And you’ve seen us talk about some of those already, like what we did in our cleanroom efforts with LiveRamp and Albertsons. And we think we’ll have more of those kinds of opportunities going forward that will help with measurement, and therefore, also help with pricing as advertisers have better visibility into the value we’re creating for them. And then on your other question on video, we’re kind of not breaking it down quite to the level of specificity that you’re asking for.

But we’re seeing good broad-based engagement on video. I’ll give it to Todd, if there’s anything more you want to share about video generally.

Todd Morgenfeld: No, I would say we — in general that it tends to be more of an awareness opportunity. That’s kind of where it started. We have built performance video and have seen decent returns there. But I think the opportunity going forward is, as Bill has talked about before, building a real full funnel video advertising experience, it takes people through conversion. I think there’s a unique opportunity given the shopping mindset where more than half of the people come to Pinterest to shop. Video advertising can take you through the full funnel in a super compelling way. So, I’m excited about the opportunity there.

Bill Ready: Okay. Thank you. Operator–

Operator: Thank you, Mr. Walmsley.

Neil Doshi: Operator, I think we’re out of time now.

Operator: Thank you. That concludes today’s call. Thank you for your participation. You may now disconnect your time — your line.