More than 10,000 Americans reach the age of 65 every day and move the demographic needle further to a change in spending power, preferences and political clout. In five years, over 50% of the U.S. population will be over the age of 50.
But you’ve already heard this story, right? The demographic boom is just building up steam, and for years, investors have been rushing to find every retirement housing and health care stock under the sun.
Meanwhile, the combined spending power of a group of 80 million people is growing every day. There is little doubt that the aging demographic in the United States and across the developed world will have huge consequences for companies that can sell to the space.
Although the usual suspects of boomer-inspired stocks may eventually pay out big time for people buying in at today’s prices, the real money is in stocks that have yet to be discovered by the Street. Investors need to dig deeper into the trends and lifestyle changes that will drive the stocks that aren’t yet on the market’s radar.
To do this, you need to think outside the usual sectors of senior housing and medical care — the millions of people approaching their retirement years, the activities they will pay for, and the products they will buy.
Companionship, Leisure And Holistic Health
The need for social involvement and connection leads many to pet ownership. Almost half (46%) of people over 65 have pets. If that percentage holds, by 2030 more than 33 million seniors will be caring for at least one pet. That translates to big potential for companies like Petmed Express Inc (NASDAQ:PETS) that offers prescription and over-the-counter medications over the phone or online. As an added competitive advantage, PetMed Express is also able to deliver on the group’s limited mobility and need for convenience through their home delivery service.
The American Pet Products Manufacturers’ Association estimates the dog and cat population at 165 million, with 62% of all households having a pet. Spending on pets in the United States reached $53 billion in 2012, a 6% increase from the prior year. Spending on OTC medications showed even faster growth of 7.4%, to $12.7 billion.
The shares pay an attractive 4.2% dividend yield and sales should get a boost in the near term from the reintroduction of Novartis products. Sales have been under pressure over the past year as competitors entered the space, but sales should rebound as unprofitable firms without strong customer loyalty are driven out.
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| Carnival Corp. operates in North America, Europe and Asia, where demographic trends are favorable, and is the dominant player with 45% of the global cruise market and over 100 ships. |
Anyone who’s ever taken a cruise knows the opportunity the aging demographic presents for the large carriers. Data from the Florida-Caribbean Cruise Association shows an average cruise passenger age of 50, well ahead of the median age of 35 for the general population. More than a third (36%) of passengers are 60 years or older, compared with 16.2% in the general population. Carnival Corporation (NYSE:CCL) operates in North America, Europe and Asia, where demographic trends are favorable, and is the dominant player with 45% of the global cruise market and over 100 ships.
The shares have been rangebound over the past three years, largely a result of receiving 35% of sales from the stagnant European market. The European Union is expected to show its first positive GDP growth in six quarters in the current quarter and should significantly support sales in the near term. The shares pay a healthy 2.7% dividend yield and trade just above the book value of assets.
Nature’s Sunshine Prod. (NASDAQ:NATR) is a $289 million natural health and wellness company engaged in manufacturing and direct selling of nutritional and personal care products. Traditional medical care is focused on reactive care, treating health problems after they arrive. As baby boomers age, they will increasingly look to supplements to prolong and improve quality of life, meaning a boost to sales for companies like Nature’s Sunshine.
