PepsiCo, Inc. (PEP): The Coca-Cola Company (KO) Wants to Start a Hot New Trend

Which gives me the idea of offering up more advice, again free of charge, but this time to brewers. Boston Beer is home to the largest brand of hard ciders and tea. Its Angry Orchard brand recently surpassed C&C Group‘s Woodchuck Hard Cider as the biggest seller in the country, even though industry sales comprise about just 1% of the total beer sold annually. Regardless, a warm hard cider launched in tune with the new seasonal flavors brewers are coming out with seems like a big winner.

With Anheuser-Busch InBev introducing Stella Artois Cidre and Michelob Ultra Light Cider, Heineken distributing Strongbow, and Miller Coors, the joint venture of Miller and Molson Coors, acquiring the Crispin cider brand, there’s a whole layer that can be added on top of a new market just being tapped.

Hot soda, though, doesn’t seem to be a particularly large market and has me believing this will be an experiment that fizzles out.

The article Coke Wants to Start a Hot New Trend originally appeared on Fool.com and is written by Rich Duprey.

Fool contributor Rich Duprey has no position in any stocks mentioned. The Motley Fool recommends Coca-Cola and Molson Coors Brewing. It recommends and owns shares of Boston Beer and PepsiCo.

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