People Are Still Doing Double-Takes At These Terrible Redesigned Logos

Mastercard Inc (NYSE:MA) is another company that did a switch to lowercase branding (which is all the rage now, because punctuation is so 1995) and geometric sans font last year. This isn’t the worst of the redesigns and some people are big fans of it, but the end result of bland black lettering and an empty logo just scream half-hearted effort. It’s like they wanted to rebrand, yet were too afraid of a big change, so they got stuck doing the best they could with their existing parts. The result looks more like a tech startup’s logo than a leading financial institution’s.

Old Logo:

MasterCard_Logo.svg

New Logo:

Mastercard-logo.svg

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