People Are Still Doing Double-Takes At These Terrible Redesigned Logos

While it doesn’t get much worse than tronc’s failure of a redesign, Verizon Communications Inc. (NYSE:VZ) also wasn’t pulling any punches in the race to find the bottom of the logo barrel. The company’s old logo wasn’t anything to write home about, primarily featuring a zooming Z to go with a slightly slanted name, and an inexplicable giant checkmark above the name. Instead of taking the element with at least some promise (the Z), they carried over the worst element of the old logo (the checkmark) and tacked it on at the end of the name, while straightening up the writing of the name to make it look immobile and boring. Overall, Verizon somehow failed to improve upon a logo that was already considered to be one of the worst in the world, and arguably made it even worse. That takes a special, inept touch, which is why it lands on our list.

Old Logo:

New Logo: