By the way, that 5% was roughly the same in the U.S. as well. And so overall, we feel like we, at a minimum, held share to global trends. And I think there’s some interesting commentary out there. But one of the things that is important to realize is digital wallets, in general, including PayPal, have been growing share overall. We grew share over 100 basis points during the pandemic. We’ve held it since there, but we continue to take share from manual card entry. Manual card entry say, like three years ago, it’s 50% of the market. It’s still about 30% of the market today. And there’s a lot of share to be taken from that by digital wallets. In addition, a lot of the Buy Now, Pay Later wallets are — their growth is starting to slow quite meaningfully as they move from growth as their number one objective to making money as their number one objective.
And if you look at our Buy Now, Pay Later results, we’re clearly gaining share in that, it grew at 102% Buy Now, Pay Later $7 billion of TPV. So we’re taking share from there. And if you look across the globe, across the globe, which is how we look at this, you can start with the U.S. And in the U.S., for the year, I think it’s clear that we held share, growing at about 5%. And if I look at the fourth quarter, which is we’re still digesting. It looks like we gained share in the first part of November coming into the holiday period. It looks like we lost somewhere like 2 to 4 basis points of share during the Cyber 5. And then we held in December. And as I’ve mentioned, we have accelerated meaningfully in terms of our branded share of checkout coming out of December into January and February.
As we look at this, if you exclude Amazon in the U.S. in the fourth quarter, we held share. Again, all of these things are plus or minus 1 or 2 basis points. If you include Amazon, which had an extra Prime Day in the holidays, we might have lost 1 or 2 basis points. But that is the best view that we have for the U.S. right now. What’s interesting is when you look at mobile checkout, it’s clear that somebody like Apple has some inherent advantages in authentication, exclusive use of the NFC chip. But if you look at where we have implemented our most advanced checkout flows, and as I mentioned in the script, now about third of our top 100 of our most advanced checkout flows, there, even in mobile, we are gaining share. So the things that we are working on and deploying are making a big difference in the market.
That’s why I’m so proud of what the team has done in improving and really going after share of overall checkout with our latest integrations. Maybe we can talk more about that with another question. Across the rest of the world, there are some markets like the UK where we’re holding share. In Q3, we lost a little bit of share. In Q4, Australia, we’ve been losing share due to Buy Now, Pay Later players in that market, and we’re now starting to pull back on that. And across most of the major countries in Europe, we are either holding or gaining quite a bit of share. So as I look across the world, there are some places where we’re gaining a lot of share, some places like the U.S., where we’re probably holding in other countries where we’re losing a little bit.
But overall, steady in terms of our market share. And I really think the product teams and the sales teams have done an incredible job of looking at what we can do to improve our checkout experiences. We obviously have a lot we can still do. But year after year after year, we’re either holding or gaining share.
James Faucette : That’s great, Dan. Thank you.
Daniel Schulman : Yeah, you bet.
