Beena Goldenberg: Sure. So, my memory. Yes, absolutely. We talked a lot last year about being hand to mouth on our supply and not having the capacity to introduce SHRED to all jurisdictions across Canada. We were able in the fourth quarter to finally get shipments to every province. And so we have now the flower supply to be able to continue to supply those markets. We were lapped into BC. SHRED takes as we’ve gone into other provinces, it takes a little ramp-up time as people try it, understand it, come back to it. So, we are seeing a ramp in D.C., and we hope to see even greater demand in that market. So, we do have enough flower now for supplying our business across the country. And we also have excess capacity to capitalize on some of the international that we’ve had inbound requests for but could have .
So, our priority last year was supplying our existing Canadian business and our existing international customers. And now, we have a great opportunity to capitalize on some of those opportunities we didn’t have the flower for before.
Michael Freeman: All right. Great. That’s very helpful. Now shifting gears to your product and brand mix. I wonder if you could touch on how the launch of the Holy Mountain brand has been going, where you see gaps in your current portfolio, and I appreciate if you could touch on your pre-roll offerings in this answer?
Beena Goldenberg: So, certainly. So first of all, on Holy Mountain, we’re very excited about this launch. We did start shipping the 3.5 gram format and press cash format into the market and saw some good response to that. We’re very excited about introducing also a larger format flower offering in Holy Mountain. And we have some new SKUs that will add to that portfolio as the year goes on. In terms of distribution, Holy Mountain has just started shipping. We expect that we will be in all of English Canada with in Quebec in the next couple of months. So we’ll keep pushing that distribution growth. In terms of our overall plan, we do have a stronger innovation pipeline for the back half of our year than we had for the front half.
I did talk about some of the infused pre-rolls that we have started to ship. But we have some very exciting new disruptive innovation that we plan to introduce in the back half of this year and we’re excited about it. So again, I don’t want to tip my hat yet on what they are. But as they come out, I’m sure we will issue a press release — excited to see the response from consumers. But it really was grounded in as significant consumer insights as we build our plan. And I mentioned this with respect to Holy Mountain and with respect to infused pre-rolls as well. The other thing you asked about was where we might see under development in some of the segments. In the vape segment, it’s no surprise to anybody that we have an under index on our vapes.
We tested — we introduced SHRED-X vapes last year, and we introduced three to four SKUs. And when you look at our actual sales per SKU, our actual sales are pretty much in line with some of the key — other LPs takes SKUs out there. Our actual overall share is lower because we just don’t have the same number of SKUs out in the marketplace. So you could expect to see more vape offerings from us in the backbone of the year. Really to address our under development, we are confident we have the quality and the insight on what consumers are looking for. And we’ve always been probably tighter on our schemic than some of our competitors, and we recognize that in vape category, more is more. So we will add some items to our lineup.
