O’Reilly Automotive, Inc. (NASDAQ:ORLY) Q3 2023 Earnings Call Transcript

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Christopher Hoevers: Understood. And if we went back at 10 to 15 years ago, there was always this view that there was a view that you actually originally agreed with that like private label parts aren’t gonna work for certain type of cars, whether it’s a foreign name plate, certain mechanics didn’t like private label and there was this push to have access to OEM parts, particularly on the foreign name plate side. Do you think the industry has changed in any way where there is the customer, the mechanics more amenable and how has your capabilities around that changed over time?

Brad Beckham: Hey Chris, this Brad, that’s a great question and I’ll take a stab at it and then maybe flip it to Brent for any other commentary on private label. And I think your overall, I think it’s accurate what you said, this is my 27th year with the company when you think back to the early 2000s and you think about the 90s, just in my experience back then, there was less quality in some cases going into private label boxes back then and we sold against that for a long, long time with a lot of success with more of the national brands in the national company, so to speak, but really is really the last couple of decades have evolved. The quality that goes into our exclusive national brands is unbelievable, a lot of those same parts, not only meet OE quality fit form and function, but they exceed and so you think about the success we’ve had with Import Direct specifically to what you’re talking about with the European name plates along with the Asian, we couldn’t have more confidence in the quality fit form and function that’s going into that OE box and it is again, not only OE, in a lot of cases, it’s better than OE and so I do think that dynamic has changed some over the decades and so we have a lot of confidence in what’s going into our exclusive national brand box and we feel really good, we have a lot of opportunity to continue to get better at gaining share in the specifically European shops, we have a lot of tremendous competitors out there that have been really great at that for a long time but we feel really good about all those things so Brent, any other thoughts on the private label?

Brent Kirby: I think maybe just a couple of other thoughts on private label, what we’ve seen, Brad called out the success of our proprietary brand, Import Direct but as we’ve continued to build more quality and spec in the box, we’ve just continued to see more adoption and uptake for those, we launched, we have our break best break line, we got good better best, we’ve got full line designs in our proprietary brands now, we launched break breath select pro earlier this year, we’ve seen tremendous both uptake on both the DIY and the professional side, again, customers looking for quality and they’re looking for something that’s gonna meet their need at the time of need so we’ve talked a little bit about proprietary brand penetration now being over 50% of our revenue, we continue to see that number grow, we continue to see strong adoption of those proprietary brands, both with our DIY and professional customers so we’ll continue to lean into that strategy and we’ll also continue to have a national brand as part of our line design and where we think it has relevancy in that particular category.

Christopher Hoevers: Make sense, thanks very much guys.

Jeremy Fletcher: Thanks Chris.

Operator: We have reached our allotted time for questions, I will now turn the call back over to Mr. Greg Johnson for closing remarks.

Brad Beckham: Hey, this is Brad, thank you Holly. We would like to conclude our call today by thanking the entire O’Reilly team for your unwavering dedication and the great results you have generated throughout 2023. I would like to thank everyone for joining our call today and we look forward to reporting our fourth quarter and full year results in February, thank you.

Operator: Thank you, this does conclude today’s conference call. You may disconnect your phone lines at this time and have a wonderful day. Thank you for your participation.

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