Oracle Corporation (ORCL): What Did It Announce?

Determined to change business dynamics, Oracle also released products like PeopleSoft In-Memory Labor Rules and Monitoring, PeopleSoft In-Memory Financial Allocations Analyzer, J.D. Edwards Enterprise One In-Memory Project Portfolio Management, and others. In comparison, SAP AG (ADR) (NYSE:SAP) products using in-memory technology were CRM Segmentation, By Design, and Enterprise Search.

Players

Investors should closely watch the in-memory market, as demand for its products is growing at a steady pace. SAP AG (ADR) (NYSE:SAP), Hewlett Packard Company (NYSE:HPQ), and Oracle all provide in-memory products and services, along with other business solutions, including cloud computing and data storage.

Oracle and Hewlett Packard have a slight advantage over SAP AG (ADR) (NYSE:SAP). Oracle has $11.05 billion in free cash – Hewlett Packard has $10.32 billion. Free cash gives organizations opportunity to market, research, develop new products, manage their debts, and expand. This means that SAP AG (ADR) (NYSE:SAP) ($6.60 billion in free cash) will not be able to overwhelm Oracle and Hewlett Packard. However, investors should not ignore SAP AG (ADR) (NYSE:SAP)’s clout because it has developed the expertise needed to compete with the two giants in the sector. SAP’s HANA is an in-memory platform for real-time enterprise. Its revenue tripled year-on-year, contributing $112.37 million to SAP’s software revenue this quarter. Hewlett Packard recently launched its Center of Excellence In-Memory product.

Conclusion

Focused on making companies have a foundation for real-time business, SAP, in similar fashion to Oracle, has managed to increase sales in a tough environment. Combined with its strong in-memory product, SAP has become Oracle’s competitor in the sector, as both companies seek to gain greater market share.

The article Oracle Looks to In-Memory Sector for Increased Sales originally appeared on Fool.com and is written by Adetokunbo Abiola.

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