The first thing that comes to mind when you think of an online casino is probably the large number of bonuses they offer. From match bonuses to cashback offers, no matter what type of player you are, there’s something that’ll fit your needs perfectly. While all casinos have their own perks and bonuses, they also have some shared characteristics that keep them profitable and ensure players are willing to deposit in the first place. Here are just a few ways online casinos use promotions to keep their customers coming back time and time again!
‘Free Play’ vs. ‘Free Spins’
Free Play means you can use the money in your account to play with, while Free Spins means you get a certain number of spins on a slot. You’ll generally find that casinos offer Free Play as their standard bonus, but every now and then they might offer Free Spins instead. With Free Play, you’ll only be able to play for a limited amount of time before withdrawing or depositing funds from your balance. With Free Spins, once you hit any winnings from those spins it’s yours to keep!
Laddering Tiers of Deposit Bonus Offers
Laddering deposit bonuses is a great way for online casinos to keep their bonuses profitable. Laddering tiers of deposit bonus offers is when an online casino offers a series of tiered deposit bonuses with each tier having a higher wagering requirement than the tier before it. The bottom tier typically has the lowest wagering requirements, and the top tier has the highest wagering requirements. When you meet all the wagering requirements, you will be able to withdraw your money or winnings from that tier and move on to the next one. If you don’t meet all the wagering requirements, then any losses incurred will carry over into your next tier.
Raising Stakes with Progressively Bigger Deposit Bonus Tiers
There’s no doubt casino bonuses without deposit invites more people to play. One way that online casinos get people to stay engaged is by offering progressively bigger deposit bonuses with each subsequent visit. For example, a casino may offer a 100% match on deposits up to $1000 for the first deposit, but then offer a 200% match on deposits up to $2000 for the second deposit, and finally 300% match on deposits up to $3000 for the third deposit. One of the challenges that this tactic presents is churning: those who are trying to get as much value out of the bonus as possible by making multiple small bets rather than larger ones.
In response, some casinos now have tiered play requirements (i.e., players must wager more before they can withdraw), or require players to make a deposit every 30 days to keep receiving promotions.
Tracking Player Activity to Increase Player Engagement
Online casinos must track a player’s activity to ensure they are engaged with the casino and will continue to play. This includes things such as how long a player plays for, what games they play, what other types of services or amenities they use at the casino and so on. The more engaged a player is with the casino, the more likely it is that they will return to gamble again in the future.
Loyalty bonus
The way an online casino creates a loyalty bonus is by creating a promotion that you must meet the qualifications for to get the reward. For example, they may offer a 50% deposit match up to $1000 if you deposit $500. This means that if you make a deposit of $500, they will give you an additional $250 in free money. To take full advantage of this offer, players would need to deposit at least $1500 with the casino and make 3 or more deposits within 90 days.
Cashback
If you are a player who is looking for a casino bonus, one of the first things that you will look for is whether the bonus is cashable. This is because cashable bonuses allow players to gamble with money that they have earned and not money that has been given to them by the casino.
A lot of casinos offer both cashable and non-cashable bonuses, but some only give out non-cashable bonuses which means that players can’t withdraw any of their winnings from the bonus, just beware and check cookie trail to avoid attacks.
Maximize the winning with welcome bonuses
One of the most common ways that casinos use to attract customers and keep them coming back is through bonuses. These bonuses usually take the form of a welcome bonus, a reload bonus, or some other type. The purpose of these bonuses is to encourage people to play more often by giving them cash back on their bets. It sounds like an attractive proposition, but it does have its drawbacks.
In conclusion
Casinos have found that giving bonuses to players is a way to keep them coming back. The more they play, the more money they spend and the happier they are. However, casinos also need to make sure that they are not just giving out bonuses left and right and putting themselves in danger of bankruptcy. Casinos use algorithms or rules to determine when people are likely to withdraw their winnings so that they can maximize profits by only giving out bonuses when necessary.
