If you know, when you compare us to other Prestige Hair Care brands, in the category.We’re pleased with the new products that we’ve been launching, even in 2023, our LashBond, our Dry Shampoo, most recently our Purple Conditioner, these are all new segments for the Olaplex brand and therefore, we believe are adding some incrementality to the business and we’re really excited. We’ve always talked about having a strong pipeline, a multiyear pipeline, and we look to continue launching new highly incremental science-driven technology-driven differentiated products to the category for many years to come.So that’s certainly what we expect to be a tailwind for growth in the business in the future.
Operator: Our next question comes from Korinne Wolfmeyer with Piper Sandler.
Korinne Wolfmeyer: I guess just to piggyback off of that last question, around the innovation pipeline.I mean, historically I guess in the past couple of quarters, you’ve talked about maybe some slower uptake of those newer products. Can you discuss what you’ve seen with those new launches here in this quarter?And what you’re doing to help the uptake of new product launches be a little bit stronger, if that’s really going to be a key driver going forward?
Eric Tiziani: Absolutely.Like I said, we’re pleased with the performance of these new products. When we look at how they’re performing within their segments in the category, they are up there top 5 typically in terms of top 5 selling SKUs within that segment.Not all these segments are the same size, some are a little bit smaller than others, but we’re happy with how they’re performing within those segments and we believe they’re also helping to develop the market to actually drive further growth in the category and for our customers in those segments.What I would say is, as the overall Olaplex brand has faced the headwinds that we’ve talked about throughout the year, our innovations have also felt that that halo of headwinds across the brand.So still performing well in the relative context, but let’s say not as big as some of our innovations in the prior year just as, you know, the entire brand has faced those headwinds.What are we doing?
We’re getting better and better with each launch at execution and with the marketing plans and 360 marketing campaigns we’re putting behind those launches. I think an important thing to note here is our plans are going to be not to launch and then move on.We also want to continue supporting those new products in year two, in year three to make sure we see them become long lasting, sustainable parts of the portfolio. That’s always been a key element of our innovation strategy and so for that last part of your question, I would say hey, it’s going to be that year two support and finding those additional moments to activate against the launches that we’ve had, for example in 2023 and that’s our plan.
Korinne Wolfmeyer: Got it. Very helpful and then if I could just touch on the DTC segment again, I know we touch on this briefly earlier in the Q&A, but you know, the DTC in the olaplex.com was positive and it seems like you know, where there were some quarterly dynamics that caused, you know, the overall DTC weakness.As we think about Q4 and then even into the early part of 2024, is it reasonable to think that that segment could return to positive growth as olaplex.com is delivering positive growth or is it there still some other dynamics going on that would cause it to still be negative?
Eric Tiziani: Yeah. I would just say similar to the entire business focuses on stabilization and then returning to growth. Just as a reminder for everyone, when we talk about our Direct-to-Consumer channel, we’re talking about olaplex.com in the U.S. and around the world, as well as Pure Play e-commerce retailers like in Amazon, doesn’t include retailer.com, like a sephora.com or ulta.com that gets captured in our Specialty Retail sales. So I would just say, we continue to see relative strength inDirect-to-Consumer, in large part because of the investments we’ve been putting not only in the lower funnel against that channel but also as we think about the upper funnel investments we’ve made the Strength Starts Inside campaign, that’s pointing consumers to learn more about the brand, to go to olaplex.com and we really believe this is one of those green shoots we’re seeing from the investments we’ve made that are driving the stabilization and even in olaplex.com’s case already driving year-over-year growth again.So there’s a little bit of noise in sell-in andsell-out, as you mentioned, and as I talk through earlier, but we continue to see this channel having relative strength and that being very, very promising for the momentum we’re building.
