Nordstrom, Inc. (JWN): Privacy Invasion Moves Back to the Real World

The system didn’t pay off for Nordstrom, Inc. (NYSE:JWN), but the company behind the tests, Euclid, has already been used in thousands of other locations with other companies’ customers. In the long run, being tracked while you shop is going to become the norm in larger businesses. Of course, leaving your smartphone at home will make it much more difficult for companies, but there may still be some oversight. For now, customers need to be on the lookout to protect the rights that are important to them. Nordstrom’s capitulation showed us that consumers can make a difference in retail surveillance.

The article Privacy Invasion Moves Back to the Real World originally appeared on Fool.com.

Fool contributor Andrew Marder has no position in any stocks mentioned. The Motley Fool recommends Facebook and Google. The Motley Fool owns shares of Facebook and Google.

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