Nokia Corporation (ADR) (NOK): Would You Buy 1 of Only 925 of These?

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The reason we think this is a different circumstance than last summer’s Dark Knight promotional alliance has to do with the environment surrounding Nokia Corporation (ADR) (NYSE:NOK) now compared to a year ago. A year ago, Nokia was teetering on irrelevance; it still ran its Symbian operating system, was only starting to use the Windows Phone, and it needed to align with a summer blockbuster in order to keep customers paying attention.

This year, the company is completely bought into Windows Phone and it has launched several new devices in the last 12 months to re-invent itself, so this alliance may be an opportunity for it to place itself prominently in the smartphone market’s consciousness as being a relevant brand again, and not just fighting for survival.

What are your thoughts about these special-edition promotions? Do you think Nokia Corporation (ADR) (NYSE:NOK) will make inroads with this idea? Or do you think this kind of alliance might be bad for the company? Let us know your thoughts in the comments section below.

DISCLOSURE: None

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