Nokia Corporation (ADR) (NOK): Strengthening Its Bid For Third Place

The big question, as stated earlier, however remains; What is the impetus behind the growth, and is it sustainable? The force behind Microsoft’s uptrend is the fact that its operating system provides an entirely different experience when compared with iOS and Android. In addition, BlackBerry isn’t exactly new to the market. Because of the need to get something entirely new, a section of consumers are tending toward Microsoft’s Windows Phone. And as the argument for a third ecosystem continues to gain momentum, Windows Phone — because of its relative ‘newness’ to the market — continues to secure a more solid footing compared with BlackBerry.

One of the key pillars in the contemporary tech industry is innovation. Microsoft’s operating system does a lot to enhance this and with time, will gain the spotlight. In my opinion, this growth will hold moving forward. As long as Nokia remains Microsoft’s primary partner, its flagship Lumia model will gain immensely.

Conclusion

Verizon is set to get the Lumia 920 very soon. Being the top smartphone seller in the U.S., Verizon offers a lot of marketing support for its handsets. The Lumia will not only gain from this support, but it will also reach a wider market base.

While Nokia Corporation (ADR) (NYSE:NOK)’s share price does little to reflect its prospects, an uptrend is very likely; especially so after understanding the impact that Microsoft’s success will have on its sales. Nokia Corporation (ADR) (NYSE:NOK) is a good target for growth investors looking to invest for the long haul.

Lennox Yieke has no position in any stocks mentioned. The Motley Fool owns shares of Microsoft.