Nissan Motor Co., Ltd. (ADR) (NSANY): How Tesla Motors Inc (TSLA) Conquered Norway

Between Sept. 1 and Sept. 9, Tesla Motors Inc (NASDAQ:TSLA) and its Model S not only outsold every electric vehicle in Norway, but every other car, period. The VW Golf has been the best seller in Norway for months, but Bilnorge.no reported that in roughly the first week of this month, the market shares of the nation’s top three cars were the Model S (6.1%), the Golf (4.9%), and the Mazda CX-5 (4.2%).

Of course, Tesla Motors Inc (NASDAQ:TSLA) just started delivering its cars in Norway, so most of those vehicles were purchased — or rather, reserved — months before. Lots of Tesla enthusiasts in Norway are still waiting for their reservations, according to Tesla’s forum, and the 133 cars which are already on the road will certainly stimulate sales.

Since Norway is a very condensed market, Tesla Motors Inc (NASDAQ:TSLA) is betting on its new costumers to create an exponential effect, in which each car on the road results in more sales. Model S owners are known for being very protective of the Tesla brand; in some cases, they prove to get better results than Tesla Motors Inc (NASDAQ:TSLA)’s actual sales force. During the last annual shareholder meeting, Elon Musk talked about some instances where Model S owners closed as much as a dozen sales/reservations, and he hinted at a possible referral program for owners after a shareholder brought it up.

The Model S isn’t the only hugely popular electric car in Norway. Nissan Motor Co., Ltd. (ADR) (OTCMKTS:NSANY) sold 448 units of its all-electric Leaf last month to lead the electric car market in the nation, with 3.8% of Norway’s total automotive market. The Japanese car manufacturer will certainly see its share of the market fall in September, since it’s the first full month of delivery for the Model S in the country.

Since gas is expensive in Norway, and the nation offers numerous government incentives to buy electric vehicles, Tesla Motors Inc (NASDAQ:TSLA) expected to be popular there. The Model S is almost tax-free, and electric vehicle owners have access to free public parking, toll-free ferry service, and almost no annual fee.

To meet the expected demand for its cars, Tesla Motors Inc (NASDAQ:TSLA) installed 6 supercharging stations throughout Norway, and opened three stores, with two others under way. 90% of Norwegians now live within 320 km of a supercharging station, well within the 500 km range of the Model S.

Source: Tesla’s Twitter