Nike Inc (NYSE:NKE) is engaged in the design, development, and worldwide marketing and selling of footwear, apparel, equipment, accessories, and services. It is a seller of athletic footwear and athletic apparel worldwide, and operates in approximately 190 countries around the world. This Oregon-based company focuses its product offerings in seven key categories: Running, basketball, football (soccer), men’s training, women’s training, Nike Inc (NYSE:NKE) sportswear (its sports-inspired products), and action sports.
Competition
Nike Inc (NYSE:NKE) faces stiff competition from Under Armour Inc (NYSE:UA). With strong momentum, the company boasts of a three-year average growth rate of 29%. It also operates in China but comparatively has a smaller hold on the market. This Baltimore-based company is increasing its base in the international markets, and is expected to increase its revenue from $2.2 billion in 2013 to $4 billion in 2016.
In the recent quarter, net income decreased by 47%, and diluted EPS decreased to $0.07 from $0.14 in the prior-year period. The outlook for 2013 net revenue is anticipated at about $2.2 billion. The drop in income reflects its investments in its biggest global marketing campaign using the slogan I Will, the opening of the first Under Armour Inc (NYSE:UA) Brand House retail store, and an expanded footwear line.
With a market cap that is roughly one-10th of its rival Nike Inc (NYSE:NKE)’s, it has plenty of room to grow and increase its market share in the athletic apparel and footwear market. The company continues to innovate by introducing new products and materials, such as its recent “Alter Ego” line of shirts that have sold extremely well.
Head to head
Adidas (NASDAQOTH: ADDYY) also presents stiff competition. The company is approaching a market leadership position and is growing. To better manage its inventory levels, it closely collaborates with its retail partners and stores to stay informed on which items are selling.
During the first quarter, it had net income of $394.9 million, up 6% over the same period last year. First-quarter diluted EPS was $1.88, up 6% from $1.77 in the first quarter of 2012. It is re-branding the Reebok division with the symbol of its highly successful CrossFit program.
Nike Inc (NYSE:NKE) has beaten Adidas by growing revenue despite slowing sales in China. It even managed to grow brand sales in Europe last quarter. Adidas will have to shed out an additional $288 million in annual sales by 2017 to catch up to Nike’s sales in China.
Nike Inc (NYSE:NKE) has more liquidity, having a current ratio of 2.1, compared to Adidas’s 1.7. Adidas is trying to become at par with Nike by constantly innovating its footwear segment and increasing the number of stores.
Nike’s dividends have grown by nearly 18% a year-over-the for the past five years compared to 12.5% for its competitors. That means that over time, its effective dividend yield will catch up to that of its industry. In the next 12 months, it is expected to trade at $70 per share. With almost no debt, its pretax margins have been broadly inline with its industry at 12.6% over the past five years compared with 12.8% of its peer group.
Recently, its profit rose by 22% to $668 million, translating into EPS of $0.76 per share, $0.02 ahead of analysts’ estimates. There has been an increase of 7% in sales, and a 1.1% increase in operating margins. Dividend payments were recently increased, and the yield is currently 1.3%.
Let the China problems get resolved
Nike continues to struggle in China, from where it gets 9.7% of its revenue. The company has been under pressure from rising labor and material costs in China. It has responded by increasing costs and improving its supply chain.
Nike also divested its brands Cole Haan and Umbro in 2012, which were dragging its results lower. But things are slowly moving in the right direction in China.
