NIKE, Inc. (NKE), Under Armour Inc (UA): One Demographic To Rule Them All

By winning over younger consumers today, you can bet Under Armour knows all too well those kids will be more than willing not only to spend their own money on the brand they love down the road, but will also be more likely to pass that brand loyalty onto their children, then to their children’s children, and… well, you see where this is going.

In the end, that long-term vision is exactly the kind of focus we Foolish investors love to see and one of many reasons I plan on holding my own shares of Under Armour for decades to come.

The article 1 Way Under Armour Is Securing Its Future originally appeared on Fool.com and is written by Steve Symington.

Fool contributor Steve Symington owns shares of Under Armour. The Motley Fool recommends and owns shares of Facebook, Nike, and Under Armour.

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