Netflix, Inc. (NFLX), Apple Inc. (AAPL), Google Inc (GOOG): Roku Shakes Up Streaming Video Devices

The other big question I had was whether devices like tablets and smartphones, which can easily be used for streaming services like Netflix, Inc. (NASDAQ:NFLX) to your TV, were counted. Park Associates explained to me that the 37% and 24% figures for Roku and Apple Inc. (NASDAQ:AAPL) were specifically focused on streaming video media devices — the remaining percentage covers other options, but specifically not game consoles, Blu-ray, or smart TVs, and the whole studied did not investigate iPads or iPhones that were used to stream video. What this means is that Apple may have a bigger footprint in the space than was reflected.

On a broader scale, I believe that this type of data reveals an important paradigm shift going on in home entertainment. Regardless of the device, as more and more households begin to rely on streaming content, the very nature of the TV industry will change. Less and less content is being watched in real time, meaning that the relationship between advertisers and cable and satellite providers is likely to change. Looking ahead, watching this type of data should give you a powerful insight into how consumer dollars will flow to these companies and which will flourish.

The article Roku Shakes Up Streaming Video Devices originally appeared on Fool.com and is written by Doug Ehrman.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends Apple, Google, and Netflix. The Motley Fool owns shares of Apple, Google, and Netflix.

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