Netflix, Inc. (NFLX): A Full Analysis

With Netflix, Inc. (NASDAQ:NFLX)‘s  recent earnings release, one can only believe that this game changing company will only continue to innovate with its revolutionary content model. With  television viewers now watching more online streamed television than cable, the company is transforming internet TV. A company that just recently crossed the 33 million member mark, Netflix, Inc. (NASDAQ:NFLX) is rapidly growing a newly created category.

Squeezing profit

Remember the password you lent your girlfriend? Or the accounts you share with your college mates? CEO Reed Hastings is about to change the way that content is delivered to multiple account users. According to Netflix, Inc. (NASDAQ:NFLX)’s Terms of Use, every multiple user of an account is a violation.

As a solution to this problem, Netflix, Inc. (NASDAQ:NFLX) is offering a multiple screen streaming service which allows the user to have up to four streams of online content being used at once. This allows the viewer to have more content across the entire household viewing audience, and creates revenue from a service being abused.

Original content

House of Cards was the first original television series produced exclusively for Netflix, Inc. (NASDAQ:NFLX) viewers. The series was designed to drive new membership traffic and create exclusive content for the instant demand audience. The entire series of  House of Cards was launched simultaneously, sustaining the branding of Netflix by giving viewers complete control of when and how they want to enjoy their entertainment.

The results of this new content strategy have been overwhelmingly successful. Armed with this new operationally efficient strategy, new television series are going to become the norm for this company that is pushing for new content through innovative methods.

Customer engagement

As the internet TV industry continues to grow, Netflix, Inc. (NASDAQ:NFLX) continues to face competition from multiple competitors including Amazon.com, Inc. (NASDAQ:AMZN) and Coinstar, Inc. (NASDAQ:CSTR)‘s  Redbox.

Amazon.com, Inc. (NASDAQ:AMZN) Prime continues to pick up market share, and its streaming service is value priced below Netflix, Inc. (NASDAQ:NFLX). And for a small fee, you can watch movies that are not available on Amazon.com, Inc. (NASDAQ:AMZN)’s streaming network. Unlike Netflix, this allows the user to have content when they want it, and not rely on a mail service delivery. This is becoming an increasing problem for Netflix as they continue to change their business from a DVD rental company to an internet television company.