Rana Naidu now is a great show that we just — the people are loving all over the country and it causes a great deal of excitement for the service.Now we have — again, we got to get the pricing and the payment methods right. India is a big prize, because it’s an enormous population of entertainment-loving people and we have got to have the product that they love and it’s a product that they — and that you can do business with them together.So we have got — we are doing the creative part and we are getting the pricing better and there’s always lots of promise to continue to grow in India. It is a very specific market in terms of they like local content, but also you are seeing their local content is traveling more than ever.This was an incredible year, I think, is what you may be referring to, Jessica, that I was talking about movies like RRR, which did business all over the world and Gangubai was this really fantastic film that was in the hunt for the — for Best Foreign Language feature.So you look at all these things and say with that as the content opportunity continues to scale and our ability to access the market and throw those audiences continues to grow, we can do quite well in India.
We are long ways from that, we are still investing against it and I think that we will ultimately do great in India.Spence Neumann Jessica, we have time for two last questions, please.Jessica Reif Erlich Okay. So moving on to like accelerated revenue and products. Can you give us an outlook or an update on seeing — just when you are seeing — what your expectations are for consumer products? I mean, you announced the La Casa collaboration for closing on your eight most iconic shows, but you also have other collaborations. So I know it just seems like an area that now that you are building up your own content seems to provide incremental opportunity?Ted Sarandos Yeah. We continue to grow it. The primary driver for our consumer products business is to build and deepen fandom.
It does drive some revenue. But, in general, we are really looking for those opportunities to help fans connect with their favorite shows, their favorite films, their favorite talent by wearing the shirt or carrying the notebook and other ways that people really like to express their fandom.And also through these very successful live experiences, the Bridgerton experience or the Stranger Things experiences that travel around the world, we are super excited about all of them and you see us stepping into even a newer one with the Stranger Things stage show and there’s all kinds of amazing stuff coming in that world. But keep in mind that it’s mostly to build fandom in a way that can drive revenue, but mostly it strengthens the core of the business.Jessica Reif Erlich Great.
I guess one last one, so just a follow-up on password sharing. In the markets where you have rolled out password sharing, have you seen any movement between the tiers, like, for example, a household that has a premium subscription, are they going to two standard or anything like that?Greg Peters Yeah. We see some of those effects, right? And we know that in especially price sensitive markets, right? So this is also a situation which is very different market-by-market. But in some price-sensitive markets, consumers essentially got to a practical or informal pricing structure by subscribing to premium and then sharing us out, and then, oftentimes, actually having people pay for a fraction of that from — as they are sharing it.So associated with that, we see some of that being shifted off of those plans and having those people sign up for individual plans as we rationalize that structure, implement the changes that prevent password sharing and also have them be able to use things like extra member or in countries where it’s relevant the ads plan as a new entry level price.
I think you are going to see some of that sorting.And again, we think this really — it’s better for the business. Ultimately, it sets us up structurally to have more members to have a one-to-one relationship with those members, to have all the systems that we have work more correctly, to have more transparent sort of pricing connections with those different members on the different plans. So we are excited about getting through that point.But again, I would characterize this as a very country specific kind of approach, where some countries respond that way and other countries really wasn’t about that, it was much more about casual sharing.Ted Sarandos Jessica, if I could just add really quick, the way that we win over those sharers and the way that we grow the ad plan is to have the content that people cannot live without.
And let me just tell you real quick before we get into the close here how we are doing on that front, because this quarter alone, this past Q1, Night Agent became our sixth biggest original season of television in our history, incredible success.We saw returning seasons of You For Season 4, a third season of Outer Banks, a second season of Ginny & Georgia, all shows that have grown from their original first seasons and also shows that have created incredible new stars like Chase Stokes and Antonia Gentry and Madelyn Cline and Penn Badgley, who now have huge fan bases around the world. We saw The Glory, which is from Korea and our fourth biggest non-English launch ever.We had incredible big films with big stars, like You People, Your Place or Mine, Murder Mystery 2 did really well in the multi-cam comedy space with The ‘90s Show and unscripted with Full Swing.
So this past quarter, we were super thrilled with the results of the content and we have to keep that up in order to win over those sharing accounts and also to grow that ad supported tier.Jessica Reif Erlich You missed Beef. You didn’t say that. It’s incredible.Ted Sarandos I missed a lunch. Jessica, the reason why when we talk about our content, it sometimes sounds like a laundry list is, it’s a long list that really illustrates how hard this is to do, it’s just the hit on the quality and the breadth of the entertainment that people really want. And everyone has said remarkably varied taste that you have to have very different things for different fans and that’s what we are good at doing at scale.Greg Peters And plus one to Beef as being an amazing drama, I love…Ted Sarandos Well, that’s…Spence Neumann True.Ted Sarandos By the way, that’s new this quarter and it has kicked off and it’s having — it’s off to a tremendous start and it’s again another example of critical acclaim, likely to do well awards season we hope, but loved by fans.Jessica Reif Erlich Great.
And with that…Spencer Wang Ted, did you want to take us home?Ted Sarandos Yeah. I just want to tell you a quick. We are really pleased with the quarter. 2023 is off to a good start. Netflix is the leading streaming service in terms of engagement, revenue and profits and streaming is the future of entertainment at home.So on engagement, just yesterday, Nielsen released data that in Q1 of 2023, Netflix was the most watched of any broadcaster or streamer in the U.S. by a pretty nice margin. We have — and we have plenty of room to grow, even with that tremendous amount of watching, we are about 10% of total TV time in our most established markets like the U.S. and the U.K.On revenue and profit, we are growing, not as fast as we believe we can, not as fast as we would want to, but we are growing and we are profitable, and we have a clear path to reaccelerate growth in both revenue and profit and we are executing on it.
You will see a broader rollout of paid sharing in Q2 and we are going to continue to grow that ad business.And we also grow our aiming to continue to grow free cash flow. As we said this year, we are going to generate about $3.5 billion in free cash and on increased margins. So remember that this account sharing initiative helps us have a larger base of potential paying members that we can continue to serve and grow Netflix long-term and that’s why we have been so focused on execution.So the variety and quality of our must watch movies, our must watch TV shows, our must play games, we are going to keep working to improve discovery, to have buzzier and more creative marketing, because when we deliver for our members, we deliver as a business.
And we keep doing that by doing it just a bit better and a bit faster than our competition every month, every quarter and every year. Thanks, Jessica.
