A – Jesper Von Koch: Great. Thank you so much for that presentation. So, we’ll start with the automotive industry and what’s happening in the procurements around DMS and the HUD offering. And in the last conference call that we had, you didn’t promise, but you sounded very optimistic about already before the end of Q3 being able to announce perhaps a design win. Could you just talk about the development and what you see?
Urban Forssell: We are still optimistic. To be honest, we have — in a couple of these cases, we have experienced a slight delay. It’s not our fault, but it’s very complex deals and is also multiyear. And in some cases, we deal with large OEMs with multiple brands and like global operations. And there are many interested parties that should have their say. So, sometimes these processes take longer than expected also for them. In other cases, we are dealing with even bigger Tier 1 system suppliers. Then, probably the main decisions are centralized to Germany or Japan or wherever they have their headquarters. But still, they are — some of them very large corporations and takes time to process.
Jesper Von Koch: Okay. So we shouldn’t interpret this as it has been won by any other player?
Urban Forssell: No. So, our main opportunities in this space, we are still in the race. We think we are in a good position. And I want to explain to you and also the listeners here that we are addressing both, passenger car OEMs and commercial vehicle OEMs, and a third, also Tier 1 system suppliers. And we have a global reach, and indeed, we have interesting dialogues here in Europe and in North America and in some cases also in these three countries I’ve talked about before, Japan, South Korea, and China. And it’s in different stages. But, we are very optimistic to break in, first into this market, which is quite dynamic, and I know you are somewhat of an expert, following different companies active here. And we are doing things in a slightly different way.
And like I tried to explain in the presentation, we see now that some customers are into the sort of second round of sourcing. And then they have experiences from their first projects. And they are in some cases where we obviously have the greatest interest. They have had perhaps not the perfect experience with other solutions or other suppliers, and that’s why we have a chance now to enter sort of in the second phase, quite interesting.
Jesper Von Koch: And how would you compare the meanings from the OEMs or the interest from the OEMs and the Tier 1s about, like, the HUD offering versus the DMS? Do you see any difference?
Urban Forssell: So one big difference at DMS is driven by regulatory requirements in Europe, but in other markets, it’s not. So then it’s more comfort driven or branding driven. But, we expect that this type of DMS regulations will come also in the U.S. and in China, for instance. May not be exactly the same as in Europe, but something will come. And some manufacturers in these markets, they want to sort of preclude this by starting to offering a good solution even before, for instance, in North America, before NHTSA releases a new Federal Motor Vehicle Safety Standard on this topic. Head-up display is not directly driven by any legislation. But, as I tried to explain also, if you remove any kind of backup and only rely on the head-up display, you cannot sell your vehicles without this type of safety guard, because you must show all important information to the driver or turn on another warning sign that something is wrong.
