We’re currently in talks with several cinema circuits on testing MiTranslator. CineQC, our SaaS-based quality control platform is another example. We’ve been working with National Amusements, a large international movie circuit on upgrading and improving this product. Unfortunately, the additional development we have been doing has delayed our plans to roll out the product more broadly. However, once complete, we will have a much more robust, tested offering to bring to our other clients. The next opportunity for us is to move beyond cinema. Here, we are targeting two areas, other live entertainment venues and eSports. I believe eSports has a potential to be a significant incremental growth driver for us in fiscal 2024. During the past few months, we have expanded our relationship with SNDBX who aims to build the Little League for amateur eSports to include an exclusive multimillion-dollar supply agreement, a minority ownership position, a Board Advisory seat, and co-ownership of the IP related to the technology.
In May, we did an investor presentation which is available on our IR website with Rick star, founder of SNDBX. He laid out his vision for creating that Little League of eSports by setting up local amateur leagues in movie theaters hosted on the big screen, not only is this a very attractive activity for parents and kids, but for theater owners as well. With a SNDBX league, a theater can fill excess capacity of over 6,000 empty seats per year and get a return on his investment in as little as eight months. That is compelling return in general, but especially to the theater owners who are used to getting a return on their investments in 18 to 24 months. Rick then said he already had an active pipeline in North America of over 2,500 locations and another 500 internationally.
Right now, he is out doing a funding round, which will enable him to start to ramp locations more quickly. Finally, the growth opportunity I’m most excited about is what we’re currently calling eCaddy. We have infused our Caddy product line of cup holders with technology that will be developing applications and services for use in stadiums and arenas. In September, we introduced our first major league stadium executive and got some great feedback on the type of applications that would get them excited. In the months to come, we’ll be performing additional market research with other stadium and arena executives to identify the apps and services that will drive demand for this product. The TAM here is huge, with millions of existing seats becoming retrofit candidates in addition to new stadium and arena builds.
The potential here on its own is tremendous, but in combination with eSports, MiTranslator, and CineQC, it can reshape our business and financial models in the years to come. We’ll keep you appraised as we hit milestones. As I mentioned on our previous calls, we have accelerated the part of our strategy that involves expanding outside of North America. We had established relationships overseas before the pandemic and have been reconnecting over the past few quarters. The opportunities here encompass many of our products that we believe can smoothly transition to international markets. Additionally, the cinema market in Europe is just starting to recover from the pandemic, roughly two years after we did, so the timing for us to explore these opportunities couldn’t be better.
An example of ARPA opportunities is the acquisition of exclusive global distribution rights into the cinema market for LEA Professional Amplifiers. In addition to testing going on here domestically, we’re also well-received last month when I was in Barcelona. This is a high margin product that is hitting the market at just the right time when the competition is struggling with supply chain issues. We see the opportunity for MiTranslator in CineQC to move to international markets in the years to come and SNDBX has a pipeline already established outside of North America. Finally, we have an active corporate development program that includes business development deals like we made with SNDBX and LEA. Acquisitions such as the ADA product line, we acquired and other ongoing activities.
