More Reasons to Buy Nokia Corporation (ADR) (NOK): Microsoft Corporation (MSFT), Research In Motion Ltd (BBRY)

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Nokia was not the only manufacturer facing troubled times due to rise of Android and iOS. Research In Motion Ltd (NASDAQ:BBRY) has seen better times in the smartphone industry. The company saw miserable consumer response to its touch based devices, with consumers preferring the Android phones over devices such as BB torch etc. The company was forced to totally revamp its operating system and launched the new and exciting BlackBerry 10.

The new OS has seen much excitement from investors, with the Z10 model getting universal praise. BlackBerry is also competing with Nokia to break away Android and iOS loyalist. Research In Motion Ltd (NASDAQ:BBRY) services were always a big selling point for BB handsets but the rise of applications like Whatsapp and Viber have significantly reduced this competitive advantage. Nokia already has a very loyal consumer base in the value category and is looking to tap this potential with a low priced device. I believe it’s high time BlackBerry also tries to tap this highly lucrative segment and starts working on value BB devices.

The article More Reasons to Buy This Smartphone Company originally appeared on Fool.com and is written by Mohsin Saeed.

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