Michael Broderick: Yeah. So William, this is Mike. I’ll take it. Regarding your first question, we talked about this in Q4 also the fact that we decided not to literally shift our mix to OPP, there was a lot of reasons for it. First of all, it wasn’t profitable. We were making little money and we were spending quality wages on really expert technicians to be able to install cheap tires. That’s not our business. And by the way, we actually saw customers who were buying those tires did not want to attach even though their cars required it. And that specifically hurt us on the brake category and some of the other service categories that we like and we actually — that’s our business model. That’s number one. Number two. So what we did is we put price in and we reassorted our stores.
We actually saw the fact that our assortment, it drives a profitable consumer that drives profit for our organization. We’re able to manage our margins appropriately, and we’re able to mitigate whatever expenses that we have just through oversight on overtime and some of the wage investments that we’ve put in place. So now what we’re coming through is Q3 of last year, we have a lot of this in the marketplace. Q4, we really made the change where we were starting to get a balance mix. When I say balance mix, basically we wanted to have healthy growth in tier one through three, and the appropriate offering for tier four. At this point in time, when we’re looking at the consumer — to answer your second question, it’s all about now a weather event to really drive a customer that’s coming in.
We do not see that customer. Literally, they’re deferring, there’s a high ticket, they’re deferring. We see a weather event really changing the consumer. And when they come into our stores, we really look at this winter selling season as it’s going to be very short. When it comes, it’s going to come strong and we’re well-positioned for it. Really coming into Q3 as well as in Q4, we actually see a lot of what we put in place in Q3 mitigating in Q4, where we can see now back to normal comps.
William Dossett: Okay. Yeah. That’s very helpful. Thank you. And to follow up on that and to ask about the guidance for the full year, can you remind us what the compares are with the weather? And what gives you confidence that the weather can drive improved comps via just historical knowledge of the business? And also just with the full year comp, can you talk about the breakdown or your expectations between ticket and traffic?
Michael Broderick: I’ll start with the ticket and traffic. We generally focus on a balanced approach to it. So we do expect to have — I mean, coming out of October, if we have a weather event, we have a heavy customer count growth. And then also the — it shifts to tires, which is a large ticket item. And then we have to just manage the expenses. When I look at the comp for the rest of the year, I’m seeing that we’re going to go through a tough November/December. We’re going to — if we have a winter event, we’ll be able to mitigate our comp story. But Q4, which is — Q4, it seems like we have — we started this initiative in Q4, and the comps do get softer in Q4. And of course, we have a 53rd week that’s also included in that.
William Dossett: Okay. Thank you very much.
Michael Broderick: Thank you, William.
Operator: [Operator Instructions] And our next question today is from the line of Daniel Imbro of Stephens. Daniel, your line is now open.
