Chipotle Mexican Grill, Inc. (NYSE:CMG) operates a chain of restaurants located mainly in the U.S, but also has several locations in Canada, as well as Europe. More specifically, according to its latest 10-K report, there were 1,971 restaurants throughout the U.S, 11 in Canada, seven in England, four in France, and one restaurant in Germany. In addition, the company owns some restaurants which serve Asian-inspired cuisine, as well as has an investment in a company that owns some fast casual pizza restaurants. In 2015, the company was in the spotlight for all the wrong reasons, following an E. coli outbreak that affected dozens of people in the U.S and put into question the company’s food safety. The scandal resulted in a huge loss in comparable restaurant sales, which declined by 14.6% in the fourth quarter of 2015. The company is currently trying to restore customers’ faith in the brand, having launched a number of marketing campaigns, including giving away free food. The impact of this campaign on the company’s sales is unclear, but in the third quarter of 2016, Chipotle Mexican Grill, Inc. (NYSE:CMG)’s comparable restaurant sales declined by 21.9%.
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