Mobivity Holdings Corp. (PNK:MFON) Q4 2022 Earnings Call Transcript

Robert Prag: So it all comes down to customer, it kind of like sounds it all boils down to customer acquisition costs that once this privacy ruling went into effect, rather than if I’m a gaming company, rather than take a rifle approach which I was able to do in and targeting certain players or certain folks, I now would have to take more of a shotgun approach and consequently, my customer acquisition cost is going to go up and we’re giving them a different avenue to bring that customer acquisition cost into a more attractive ratio. Is that somewhat, correct?

Kim Carlson : Precisely. The cost has gone up elsewhere. Yes, costs have gone up elsewhere.

Robert Prag: Right. So that’s really what we’re doing, right? We’re lowering giving them a more attractive avenue for customer acquisition costs in a modality.

Kim Carlson : Correct.

Operator: Our next question comes from Bob Burlaker with 45th Parallel Capital.

Unidentified Analyst: No, I’m all aet. I’m sorry, I don’t have a follow on question. My apologies.

Operator: Okay. Since we have no questions, this concludes our question-and-answer session. And this concludes today’s teleconference. You may disconnect your lines at this time. Thank you for your participation.