We have seen it as high as like 44%, 45%. I think we will probably be in that range, maybe towards the low end of it. But I don’t think the mix on sell-through at this point is going to be dramatically different than what it was last year in terms of percentage breakdown.
Tom Palmer: Okay. Understood. That’s for that.
Steve Barnard: But yes, to keep – to the point you made while we harvest a lot like our bottom line, our EBITDA is really driven by the sell-through. And that’s what we really focus more on than in the harvest. And yes, that sell-through is probably – like I said, it was around 32% last year. And I think the feeling is that it won’t be meaningfully off from that this year.
Tom Palmer: Great. Thanks again. Look forward to seeing.
Bryan Giles: Okay. Thanks Tom.
Steve Barnard: Thanks Tom.
Operator: And our final question comes from the line of Christian Contreras with Bank of America. Please proceed with your question.
Christian Contreras: Hey guys. This is Christian on for Bryan. Thanks for taking our question. We have briefly touched upon – you guys briefly touched upon this in your prepared remarks and in one of your responses. But on consumption, so one potential positive is low-pricing environment that should lead to higher consumption. You guys noticed, are retailers doing anything differently, setting up more displays, marketing more behind the category? Maybe consumers who are priced out of the category last year, are you seeing those return if you have data on that? Just any color you could provide would be helpful. Thank you.
Steve Barnard: Well, I think we are seeing more displays. I am not going to comment on the price because it depends where you look. But I know there has been some – I know early on in the year, they were making great margins at retail, but I can’t tell you that I have been in a store lately myself to look, but the movement is pretty good. Prices are reasonable. I think the throughput is an increase, obviously, over last year just because we have more fruit. But as I mentioned earlier, you get a secondary benefit of the following year if you have more consumers, which drives more demand and more supply and drives the price up proportionately. So, I think we are in pretty good shape. Balance-wise, I think as I mentioned earlier, we are seeing great growth in Europe and China.
Just opened a big distribution center in the UK recently, and we have already exceeded our expectations. We have been opened a month. So, lots of good things happening there. The China numbers are substantially better than we forecasted because of trends of consumption with the young people over there. So, there is good things happening in the industry.
Bryan Giles: Yes. Christian definitely, about 90% of the product we have sold in the second quarter came into North America. That’s a little bit lower than what it was last year at this point in time. I think we are – we saw strong growth in domestic consumption, again driven by that ample supply out of Mexico. To Steve’s point, the area where we saw – another area we saw a big increase year-over-year was in our Asian markets. Not back to where they were at 2021 levels yet. But certainly last year, there was a lot of supply chain disruptions, and we are still dealing with COVID issues and just the lack of supply that was available in the market last year. So, I think we are pleased and we have already begun to see kind of that ramp back up in Q2 in the Asian markets. And then as we transition into Q3, to Steve’s point with our UK facility opened, we have got one full month under our belt now, and we are very pleased with the results we have seen thus far.
