Microsoft Corporation (MSFT)’s Windows 8: Three Ways It Can Be Saved

Speaking of Bay Trail, the future of the PC also hinges on Intel’s ability to introduce technology that enables a compelling computing experience and form factor. Bay Trail-powered devices aren’t expected to hit the shelves until the holiday season this year, but when they do, I expect the prospect of a $200 Windows 8 tablet to be within striking distance.

Bring back the Start menu
Perhaps the biggest gripe users have with Windows 8 is that the Start menu no longer exists after a 17-year run on the Windows ecosystem. When something’s been around longer than most teenagers, it’s only natural for users to associate the Windows experience with the Start menu. Take that experience away, and it’s easy to see why millions yearn for the past.

Still, this outcry hasn’t been enough for Microsoft Corporation (NASDAQ:MSFT) to break down and give users exactly what they want. According to The Verge, Microsoft’s upcoming Windows version 8.1 will be splitting the difference with users by giving them a Start button that routes back to the “Metro” interface. In other words, users still demanding a familiar Start menu experience will be sorely disappointed.

Above all else
Windows 8 isn’t necessarily a terrible operating system, as sales would suggest. It’s merely a strong divergence from previous Windows versions. To compensate, Microsoft needs to properly educate the public by improving the marketing message surrounding Windows 8. In short, Microsoft should better explain what makes Windows 8 different, why it’s better, and how users can benefit from it.

If Microsoft Corporation (NASDAQ:MSFT) can improve Windows 8’s marketing message, consumer confusion is likely to take a back seat to improved reception.

The article 3 Ways Microsoft Can Save Windows 8 originally appeared on Fool.com is written by Steve Heller.

Fool contributor Steve Heller owns shares of Apple, Google, and Intel. The Motley Fool recommends Apple, Google, and Intel and owns shares of Apple, Google, Intel, and Microsoft.

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