Microsoft Corporation (MSFT)’s CRM Tool Improves Efficiency in Banks and Focuses Attention On Customers

Microsoft Corporation (NASDAQ:MSFT) is happy to see its Microsoft Dynamics Customer Relationship Management (CRM) being chosen by the banks. This portrays the shift from transaction-oriented registries towards a digitization of customer services and relationships, which offer a clearer view into preferences and needs. Financial Institutions experience a more formal communication with its clients, thus creating demand for something to manipulate all the documents, forms, requests and replies. According, as stated on Microsoft News Center, the company’s software can take care efficiently of all the issues that might arise.

This CRM tool works best with sales, marketing and support (help desk) data, and helps store and manage sensitive information about clients. It’s a server-client application, which can be accessed through a browser or a thick layered plug-in to Microsoft Corporation (NASDAQ:MSFT)’s Outlook. The primary purpose for such software is to increase productivity through facilitating the communication between customers and company’s representatives and offering a large database about the clients’ preferences and requests. National Westminster Bank (NatWest) and Citibank are presented as examples of satisfied customers.

Microsoft Corporation (NASDAQ:MSFT)’s competitive edge with respect to salesforce.com, inc. (NYSE:CRM)’s products is provided by the difference in price of $60 per user. The former company also hopes that an outlook-ish appearance will make the product more acceptable among the users. In general the product gives very little to actually compete with salesforce.com, inc. (NYSE:CRM) on all the levels. However, Microsoft Dynamics CRM was designed to behave as an Extended Relationship Management software package, which features more tools for the analysis of data and an easier integration into the company from a legal point of view. It can manage dynamically the complex regulatory requirements.

Microsoft Corporation (NASDAQ:MSFT) sells at about $46.41 and it’s not clear how much will this value be propelled by the latest news. The 2015 edition of the management tool promises to be even more consumer oriented, while at the same time easing further communication between sales and marketing divisions and should be available quite soon.

Disclosure: none
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