It’s safe to say that Microsoft Corporation (NASDAQ:MSFT)‘s next-generation Xbox One game console has gotten off to a bad start.
Many gamers slammed the console for its restrictive policies. They cited its digital rights management system that requires users to check in online once every 24 hours or else the console shuts down, its lack of freedom over trading or lending used games, and other policies. Microsoft Corporation (NASDAQ:MSFT) tried to counter at last week’s E3 conference with a slate of high-profile future games for the Xbox One, but the furor over the console drowned out anything else. Competitor Sony Corporation (ADR) (NYSE:SNE) was all too happy to capitalize at E3, pointing out how its next-gen PlayStation 4 won’t require an “always-online” connection and will support the trading and resale of used games.
After E3, momentum largely shifted to Sony Corporation (ADR) (NYSE:SNE), with Microsoft struggling to fend off the intensifying criticism over the new Xbox. Yesterday, Microsoft gave in and offered consumers an olive branch.
Giving in to what consumers want
Microsoft Corporation (NASDAQ:MSFT) announced on the official Xbox website that the company will drop several of the major hot-button policies that so riled up consumers. According to Microsoft, the Xbox One will no longer require an Internet connection to play games offline. The console will still require gamers to log on to the Internet while setting up the device, but after that, no more checking in every 24 hours for offline play.
In a huge boon for the used games market, Microsoft Corporation (NASDAQ:MSFT) also reversed course on its previously draconian used games policy. Microsoft originally planned to restrict the sale or trading of game discs, a major issue that won points for Sony Corporation (ADR) (NYSE:SNE) when it made sure to support used games during E3. Yesterday, Microsoft Corporation (NASDAQ:MSFT) stated that disc-based games won’t have any new restrictions. The market for used Xbox One discs “will work just as it does today on Xbox 360.”
Digitally downloaded titles will still be restricted — but that’s no new revelation to the industry — and digital titles will also be available to play offline without any checking in. Microsoft also pulled back its regional restrictions, where games and devices had once been locked depending on location.
Microsoft Corporation (NASDAQ:MSFT) had to make a move after watching consumers and analysts rally around Sony Corporation (ADR) (NYSE:SNE)’s PS4 after E3, particularly after GameStop Corp. (NYSE:GME) representatives claimed that PS4 pre-orders were sharply outpacing those of the Xbox One. No digital rights management restriction is worth lost sales, and Microsoft couldn’t afford to let Sony Corporation (ADR) (NYSE:SNE) get an early lead in the next-generation console battle before either device even launched.
Some of the damage to the Xbox One’s reputation can’t be undone, and the device still has a few issues that consumers don’t like, such as its requirement to have Microsoft Corporation (NASDAQ:MSFT)’s Kinect motion-capture device connected. Still, Microsoft’s admission that its previous policies had upset consumers may have averted disastrous sales for the console. Sony Corporation (ADR) (NYSE:SNE)’s still riding its wave of optimism after E3, but Microsoft’s top gaming competitor won’t be able to rely on its consumer-friendly policies alone now to cement the PS4’s future market leadership. The race for next-generation console leadership just got a lot closer.
The real winner from this revelation isn’t Microsoft Corporation (NASDAQ:MSFT) or Sony Corporation (ADR) (NYSE:SNE), however. GameStop Corp. (NYSE:GME)’s future is twice as bright after Microsoft’s about-face. While GameStop Corp. (NYSE:GME)’s tried to diversify its sales away from used games, this market still makes up a significant portion of the retailer’s revenue, with pre-owned video game products contributing more than 21% of the company’s total sales last year. A future without the Xbox One’s original heavy-handed used games restrictions is one where GameStop Corp. (NYSE:GME) investors can breathe a whole lot easier. The relief was plain late Wednesday, as GameStop Corp. (NYSE:GME)’s stock shot up by 6% in after-hours trading.
Microsoft does the right thing
Microsoft Corporation (NASDAQ:MSFT)’s battle with Sony Corporation (ADR) (NYSE:SNE) for next-gen sales is only just beginning, but yesterday’s announcement is a major step in the right direction for the Xbox’s future. Microsoft may have admitted defeat over its planned policies for the console, but the company and investors have avoided a potentially far more devastating defeat in what really matters: sales.
The article Microsoft Pulls a Dramatic 180 originally appeared on Fool.com.
Fool contributor Dan Carroll has no position in any stocks mentioned. The Motley Fool owns shares of GameStop Corp. (NYSE:GME) and Microsoft Corporation (NASDAQ:MSFT).
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