Microsoft Corporation (MSFT): Making the Business Look Like the Brand

Microsoft Corporation (NASDAQ:MSFT)’s previous divisions made it harder for the company to think about products in that manner. That’s made it harder for consumers to understand the products and, in turn, has meant that sales were pulled down. The reason the Apple Inc. (NASDAQ:AAPL)model works, and the reason that Microsoft is moving to a similar model, is that companies that succeed do so because they understand their customers. An organizational structure that aligns with customers will result in better, more intuitive, and more consistently branded products. That’s a recipe for success.

What this means for Microsoft Corporation (NASDAQ:MSFT) in the long run won’t be clear until a new round of products can be developed under the new structure. In the future, I’ll be looking for a lot more compatibility between products, and a more cohesive brand feel.

The article Making the Business Look Like the Brand originally appeared on Fool.com and is written by Andrew Marder.

Fool contributor Andrew Marder has no position in any stocks mentioned. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple and Microsoft.

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