Microsoft Corporation (MSFT) Looking User-Unfriendly

Apple’s public relations debacle

Microsoft’s miserable public relations is reminiscent of Apple Inc. (NASDAQ:AAPL)‘s USB cable debacle. Many customers were outraged when discovering their iPhone cables weren’t compatible with the iPad. The move likely increased sales of the power cords, but also decreased loyalty to the company. It would only make sense that the cables on each Apple device would work interchangeably. While Apple has a stranglehold on the tablet market, making user unfriendly products isn’t only bad press that can hammer down shares, it is also bad for building loyalty.

With customer loyalty such a major part of a firm’s business, companies such as Microsoft Corporation (NASDAQ:MSFT) and Apple should be as user friendly as possible. At least Sony has stayed away from negative headlines over the years. Now, if Apple and Microsoft continue to make it difficult for customers to use their products, their shares could drop.

Phillip Woolgar has no position in any stocks mentioned. The Motley Fool owns shares of Microsoft

The article Tech Giant Microsoft Looking User-Unfriendly originally appeared on Fool.com.

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