Microsoft Corporation (MSFT), Google Inc (GOOG), Amazon.com, Inc. (AMZN): Three Giant Tech Companies Are Fighting to Control the Cloud

It seems curious that an Internet retailer is such a big player in the cloud. In fact, it might not be for much longer. Analysts at Oppenheimer believe that the company will ultimately opt to spin the division off.

There are some interesting conflicts of interest raised by Amazon.com, Inc. (NASDAQ:AMZN)’s ownership of AWS. Take its relationship with Netflix, Inc. (NASDAQ:NFLX), for example. Netflix, Inc. (NASDAQ:NFLX) uses AWS as the backbone of its website, while at the same time competing head-to-head with Amazon.com, Inc. (NASDAQ:AMZN)’s Prime Instant video.

If AWS is spun off, it could raise significant capital. Oppenheimer believes AWS is currently worth about $20 billion, but will be worth five times that in 2018.

Google Compute Engine

Google Inc (NASDAQ:GOOG)’s business lives in the cloud. Besides its search engine, all of its products are cloud-based. Google Inc (NASDAQ:GOOG) Docs, Gmail, and Google Inc (NASDAQ:GOOG) music are just a few examples of popular Google cloud apps.

But in terms of providing cloud services to other software developers, Google’s platform is known as Compute Engine. Unfortunately for Google, it might have launched the product too late. What’s more, the company isn’t particularly known for its enterprise solutions.

InformationWeek’s Charles Babcock questions Google’s timing, noting that many enterprises are already comfortable with the available products. Business Insider suggests that Google lacks a talented enterprise salesforce.

Google did make one radical step forward in the cloud services war — it offered per-minute pricing plans, not the per-hour industry standard. However, this unique offering was quickly copied by Microsoft.

Google might have launched its product late, but the company is fundamentally more cloud-focused. It’ll be interesting to see if it can leverage its cloud expertise in the war with Amazon.com, Inc. (NASDAQ:AMZN) and Microsoft.

Investing in the cloud computing

When it comes to playing the cloud computing trend, investors might be best served by looking to these three tech giants.

Microsoft’s Azure was enough to get ValueAct to put up $2 billion, while Amazon’s AWS could eventually create an interesting spin-off opportunity. Google is late to the game, but its expertise in the cloud could eventually make it a dominant player.

The article Three Giant Tech Companies Are Fighting to Control the Cloud originally appeared on Fool.com.

Salvatore “Sam” Mattera has no position in any stocks mentioned. The Motley Fool recommends Amazon.com and Google. The Motley Fool owns shares of Amazon.com, Google, and Microsoft. Salvatore “Sam” is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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