After failing to improve its brand image, Microsoft Corporation (NASDAQ:MSFT) has finally decided to let its Internet Explorer die in its arms. Senior Analyst, S&P Capital IQ, Angelo Zino, was on CNBC to give insight on Microsoft Corporation’s decision to scrap its Internet Explorer. The company has already started to build its new web browser. Due to the rise of mobile usage and the presence of more optimal browsers such as Google Inc (NASDAQ:GOOGL)’s Chrome and Mozilla’s Firefox, Microsoft Corporation’s Internet Explorer has gone completely off screen. The result of this pressure is that Microsoft Corporation has scrapped Internet Explorer and has gotten back to the drawing board to develop an all-new, more-web-usage-friendly, modern web browser and they have code-named this project as Project Spartan.
“If we actually take a look at Microsoft’s Internet Explorer brand here: back in 2007 their market share was north of 80%; if you look at it today, it’s hovering about 30%. So, they have lost a significant share in recent years. A lot of that is having to do with the success of mobility. So, really, what it tells us is that they have essentially failed in their expansion efforts within mobility but because of that we think the re-branding efforts today are almost a necessity for the brand. […] It has to be more mobile friendly – so, features like greater voice command control. It has to be more personalized to the user. Search functions have to be a lot better, a lot faster. Simply said, it has to be mobile friendly,” Zino said.
Zino also spoke about how Microsoft Corporation (NASDAQ:MSFT) is looking more focused to strengthen its position in cloud computing space, under its new CEO, Satya Nadella.
“If you actually look at Microsoft today it’s still heavily intertwined to the PC market. Clearly, we saw some stabilization in PC space in 2014 – some challenges here in the early 2015, but if you actually look at what Microsoft wants to do: we think the growth potential for the company is clearly on the cloud computing side of things. As it stands from that perspective, we think that they are okay. So, overall the prospects, I think, for Microsoft are going to be good as long as the focus continues to be on the cloud computing side of things,” Zino said.
Mobile is an extremely competitive industry today but Nadella has too laid it on line that he is looking to make more software that can go on all types of devices, in particular mobile devices – not just Microsoft Corporation (NASDAQ:MSFT) devices but Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOGL) devices as well. Project Spartan is Nadella’s first major assignment and he has to produce something which is as good, if not better, than Chrome, Firefox and Safari.
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