Micron Technology, Inc. (MU) Is Ready to Ride the Memory Market Higher

The memory market is showing an improvement in both DRAM and NAND segments. The mere mention of the memory market will, in most, elicit the knee-jerk reaction of relief for Micron Technology, Inc. (NASDAQ:MU). Before DRAM prices recovered, Micron Technology, Inc. (NASDAQ:MU) missed Wall Street’s consensus estimates for eight consecutive quarters.

Companies such as Samsung and SanDisk Corporation (NASDAQ:SNDK) are also active in the memory market and are aggressively trying to set the new standard for the sector. While I see this as crucial to both, I believe Micron Technology, Inc. (NASDAQ:MU) will continue to thrive in the sector because it has been able to focus its energies on advancing its operational efficiency.

Micron’s world

The trend of tablets and smartphones is driving the DRAM market. A report from market researcher IDC stated that the DRAM share in smartphones and tablets is expected to reach 26.7% by the end of 2013, almost double from 14.1% in the first quarter of 2012. Over the next few years, tablets and other mobile devices will lead to greater usage of DRAM.

Micron Technology, Inc. (NASDAQ:MU) has gained traction with European customers and continues to win new designs. It is also setting the standard in the production of solid-state drives and DRAM for desktops, laptops, servers, and other devices. For instance, it introduced its SAS solid drive earlier in the year and the new PCle accelerator

Competition

Competitor number one: Integrated Silicon Solution, Inc. (NASDAQ:ISSI). To cope with the depressed DRAM market and counter Micron’s release of the accelerator and other DRAM products, it introduced a new 4-gigabit  SDRAMs solution to provide product support for applications in the automotive, industrial, medical, and communications sectors. When favorable times arrived, namely the improving prospects of the DRAM and NAND market, Integrated Silicon Solution, Inc. (NASDAQ:ISSI)’s  stock gained momentum.

It now sits at around $11, and the company reported a loss per share of $0.16 in the trailing twelve months. Integrated Silicon Solution, Inc. (NASDAQ:ISSI) offers investors EPS growth — estimated to average 10% a year over the next half-decade.

Competitor number two: SanDisk Corporation (NASDAQ:SNDK). Shortly after Micron Technology, Inc. (NASDAQ:MU) introduced its SAS solid-state drive, SanDisk released its Extreme solid state drive to prevent a Micron domination of the market. With SanDisk reporting an 11% improvement in revenue on a year-on-year basis in the first quarter, it is also setting a very high standard. Not only has Micron Technology, Inc. (NASDAQ:MU) suffered due to the declining PC industry, it has also lost market share to SanDisk. SanDisk Corporation (NASDAQ:SNDK) offers investors EPS growth — estimated to average 28.43% a year over the next five years.