Obviously, once you go into those sorts of journeys, there are multiyear journeys and commitments to kind of deliver that sustainable end benefit. But if we think of the kind of the broader environment today, the ability to kind of drive sustainable efficiency, the ability to get data and analytics in a sustainable way, I think, is becoming more important. And we think there’s a significant opportunity there that we’re looking at. So I think our guidance remains intact as we stated at the beginning of the year, which is we expect our G&A to be in that 2.2% to 2.3% of sales range. I would say I think I certainly expect that we’ll be closer to the higher end versus the lower end of that range, but that’s a bit of texture on G&A. I think on pricing, I mean, obviously, pricing varies significantly based on the context in the individual markets.
So maybe what I can do is just give you a little — I mean, obviously, pricing remains elevated as inflation more broadly remains elevated in the majority of our markets, maybe a little texture on the US, which is, I think if you look at the second quarter, we were kind of on average at a low double digit level of pricing in the business. I think as we work through the rest of the year, we’ll probably end the year in that kind of low double digit range. A lot of the pricing in the second quarter is kind of carryover from 2022 in the US business as we work through that kind of peak inflationary period. And obviously, as I talked about earlier, we’re kind of getting those two offsets to the pricing we’re taking, which is kind of the trade down and consumers that are kind of continuing to visit but buying a little bit less, again, those two offsets have been very consistent.
And as Chris and I have both talked to, we continue to see traffic growth in our US business. We continue to see market share gains, and we continue to see this kind of strong leading value for money and affordability positioning. So I think what I’ve talked about before, which I think is really important is the work we’ve done in the couple of years before we’ve kind of got into this more challenging macroeconomic environment around our capabilities that we’ve put in place with our third party advisers that we work with and who make recommendations to our business, including our franchisees on how we price, obviously, our franchisees make those decisions. I think we’ve had a significant improvement in our capability. I think as Chris has talked about, we’ve had pretty good discipline from our system and the pricing that we’ve taken to really kind of get the balance of working through the short term challenge with a long term focus on continuing to make sure we’re driving momentum.
And we feel pretty good about how we’ve been able to navigate, obviously, a complex environment.
Mike Cieplak: We’re at the bottom of the hour. That completes our call. Thank you, Chris. Thanks, Ian. Thanks, everyone, for joining. Have a great day.
Operator: This concludes McDonald’s Corporation Investor Call. You may now disconnect, and have a great day.
