McDonald’s Corporation (MCD): We Can Save It by Killing Grimace

There’s nothing wrong with premium beverages, and investors will see that when Starbucks Corporation (NASDAQ:SBUX) reports on Thursday. Analysts see the baron of baristas posting double-digit growth on the top and bottom lines. However, McDonald’s Corporation (NYSE:MCD) may not realize that in trying to be a jack of all trades, it’s losing sight of the basics that made it a global leader.

Does anyone really believe that McDonald’s Corporation (NYSE:MCD) employees are suddenly less friendly than before? Isn’t the problem actually that customers are more dissatisfied with their orders?

McDonald’s Corporation (NYSE:MCD) is working on a fix. It’s implementing a new system in which a dedicated employee at the opposite end of the order counter will be tasked with handing out orders, fulfilling last-minute requests, and actively correcting any orders that come out wrong.

That’s a good start, but McDonald’s Corporation (NYSE:MCD) has to do more to avoid disappointment in the first place. A simplified menu would be a good place to start.

After all, the Grimace that I remember growing up was always smiling.

The article We Can Save McDonald’s by Killing Grimace originally appeared on Fool.com and is written by Rick Munarriz.

Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Chipotle Mexican Grill, McDonald’s, and Starbucks.

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