Mattel, Inc. (MAT): Seeking a Buyer

Competitive Edge: Going Digital

Mattel is embracing new digital opportunities to expand into the growing digital toy market as well. With competitors like Hasbro, Inc. (NASDAQ:HAS) following the online digital trend,Mattel, Inc. (NASDAQ:MAT) is rapidly growing new product lines to push into new and emerging markets.

Hasbro (NASDAQ:HAS), Mattel’s strongest competitor has a broad portfolio of brands which includes games and puzzles, television programming, and toys and action figures. Hasbro continues to grow internationally, but predicts slow growth for 2013. As profiled in the latest quarterly earnings call, 2012 net revenues were down 2%, and down 6% annually. Some of their brands include My Little Pony, Play-Doh, Furby, and Sesame Street. Their plans for 2013 include expanding to China, Russia and Brazil with focusing on their franchise brands to lead product growth.

Mattel has created a strong digital presence with social media, online video content, gaming, and downloadable apps. As well, Mattel has blended online components with the Barbie and Fisher Price brands as well as adopting ecommerce with a large number of brands. As well, Mattel has embraced e-commerce as a way to leverage sales and launch new product lines on a global scale.

Investment To Shareholders: Delivering Constant Growth

Mattel’s commitment to shareholders to drive growth held true in 2012, with a positive outlook in 2013 for market Pushing for new market expansion what is driving Mattel to lead the charts with innovative new products, and rapid category growth. Mattel firmly believes that their global growth footprint, a strong balance sheet, their placement in industry markets, and flexibly of a short cycle of product development will continue their cycle of expanded product growth.

The article Mattel: Seeking a Buyer originally appeared on Fool.com and is written by Kaitlyn Tokay.

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