Gary Swidler : Yes. I mean, because there’s a lot of swing factors in that, I don’t really want to get locked in specifically to kind of an outlook for RPP specifically or payers growth specifically. I would tell you that sitting here today, our forecast kind of calls for relatively balanced growth between payers and RPP for the year, but it could shift depending on what initiatives succeed more than others, what we prioritize as the year goes on, what succeeds in testing. So that’s our best guess sitting here right now, but we don’t have religion around that, and it really could shift. But I would tell you it’s relatively balanced. The other thing that I would just point out to you is that I do expect softer Tinder payers growth in the first half of the year and stronger Tinder payer growth in the back half of the year because the momentum is building, the initiatives will be rolled out as the year goes on.
And so opposite of what we saw in 2022 where you had strong payers growth in the beginning of the year and then not enough initiatives that led to weaker payers growth in the back half of last year. You’re going to have a bit of the opposite effect this year where you’ve got this product momentum building, payers momentum building, momentum in the business generally. And that should carry through to stronger revenue growth, obviously, which is in our outlook as well as stronger payers growth year-over-year in the back half of the year. So those are the trends that we’re expecting for the year. Hopefully, that’s helpful.
Operator: The next question comes from Alexandra Steiger with Goldman Sachs.
Alexandra Steiger : Shifting gears to Hinge. First, could you please maybe share some feedback and early learnings from the recently launched HingeX in plus tiers? And then second, how should we think about the revenue growth opportunity beyond ’23 and the $400 million revenue guide you provided through the lens of payer net adds and then also ARPU growth?
Bernard Kim : Thanks, Alexandra, for the question. We spent the last few months refining the HingeX value proposition, and we’ve been testing it on a small percentage of the Hinge user base. We’re really pleased with where it stands, and we’re confident that it will deliver the expected contribution to our $400 million plan this year. The global rollout is planned for the end of February. And after it goes live, we’ll continue to optimize it. It’s important to understand that when you launch a new premium tier, you unlock a new kind of buyer. And the price points will pay dividends over multiple years. While we will benefit in 2023 from some incremental revenue from the higher price tier, the long-term value will be realized over time in terms of higher RPP and conversion.
HingeX is a unique feature that directly leans into Hinge’s designed to be deleted motto. And if it works, we believe it will lead to even more success for Hinge and create even more relationships around the world.
Operator: Next question comes from Justin Patterson with KeyBanc.
Justin Patterson : Bernard, could you talk about just in broader detail why you found this to be the right organizational structure and how the different teams start to incentivize? And then perhaps related to that, could you talk about some of the top priorities for Will and where we can see his imprints and product lead as product lead over the next year?
