Marriott International Inc. (MAR) Planning To Attract More Guests With Netflix Inc. (NFLX) Video Streaming Offering

Marriott International Inc. (NASDAQ:MAR) has made known its intention of constructing a new in-room entertainment service by letting guests in a number of its hotels access Netflix, Inc. (NASDAQ:NFLX) and other streaming media services through its television sets. The Verge reports that guests are being allowed to log into their personal Netflix and Hulu Accounts instead of having to pay extra for on-demand movies.

The new service is currently being tested in 8 of Marriott International Inc. (NASDAQ:MAR) hotels around the country awaiting to see if there will be a nationwide launch. Marriot is believed to be part of a string of hotel chains that have considered offering Netflix’s video streaming service as one of the marketing tools for attracting more guests.

Guests can still access Netflix, Inc. (NASDAQ:NFLX) on their laptops using the hotel’s Wi-Fi but the new style is expected to provide both companies a new revenue stream in the long term. Marriott International Inc. (NASDAQ:MAR) is believed to have considered a number of options that it is to use to offer the new service. Such as offering guests an internet premium package at a fee, embedded with a number of video streaming services.

The Offering is expected to offer Netflix, Inc. (NASDAQ:NFLX) another easy way of reaching a bigger consumer base having been struggling in the recent past on the subscription front. It is still not yet clear whether the service will be part of guest’s room bill, or it will be charged as part of an additional service.

John Wolf, a spokesman for Maryland-based Marriot, has already indicated that they have already invited a number of leading technology companies and content providers that are to provide expertise   in designing the next in-room entertainment service.  Netflix, Inc. (NASDAQ:NFLX) is poised to be the biggest beneficiary of the new offering, sure to add to its 50 million worldwide subscription base.

The giant video streaming company has been looking at a number of options for expanding its offerings with international expansion taking center stage.  Immense competition in the space is expected to offer the biggest headwind this year in the wake of Amazon.com, Inc. (NASDAQ:AMZN) announcing plans to start producing and distributing movies.
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