Ryan Meyers: Got it. That’s awesome. Congrats again on the great quarter and thanks for taking my questions.
Adam Michaels: Thanks, sir.
Operator: [Operator Instructions] Our next question comes from the line of Howard Halpern with Taglich Brothers. Please proceed with your question.
Howard Halpern: Congratulations, great start to the year.
Adam Michaels: Thanks, Howard.
Howard Halpern: The new marketing director, what does Lauren bring to the company and what are the first couple of things that she has hit the ground running with for the company?
Adam Michaels: Yeah. So the first one you’re going to get me in trouble because I’m going to forever undersell how amazing Lauren is. I think the thing that attracted the leadership team to Lauren was really her — first of all, she’s been in food for whole, most of her career, almost her entire career. The second thing, though, that makes it really special is, she had a great mix or she has a great mix of big brands and small brands. So yes, she’s worked on the $1 billion rich brands, but she’s equally worked on the start-up sub-$100 million taste brand. So I think the leadership team really appreciated the diversity of her experiences. So that’s to your first question. The second one, it didn’t take her along to be very clear on what her three priorities were, and we agreed as a leadership team.
She actually just shared them at our leadership team meeting just yesterday. Her three focus are: one, Mama’s creations. What does that look like? What is that brand going to represent in the marketplace? That’s number one. Number two is — and I’m embarrassed to say, I think we’re probably the last company — food company in America that doesn’t have an online presence. So should we be getting into e-commerce, if we should be getting in, what should it look like? She’s going to be responsible for that. And then the third and all three of these are of equal importance is marketing MamaMancini’s. So I would argue again that we are underinvested in our brand marketing, in our trade promotion and her job is going to be building out that marketing plan for MamaMancini’s.
So those are the three that she’s going after.
Howard Halpern: Okay. And with the last point, we should see a little bit of incremental aggregate increase in G&A expense to fulfill that last call of hers?
Adam Michaels: Yeah. So a couple of things. One, I hope so. Two, it is actually baked into our plan that we submitted to the Board back in January. So nothing more than what we already have in our algorithm. And the third one, and you guys know the beauty of marketing spend, you could flex, right? You could flex literally intra month. You could — I’m sure these days flex intraday. So we have — we know what we have to do. Again, I know I’m a boring guy. I am focused on margin. But I have been clear that I’m focused on margins, so I could reinvest it in building our brand and that’s Lauren’s responsibility with marketing.
Howard Halpern: And to an earlier point you made, the unweighted average of two new items really going in that doesn’t include Mama’s creations, which should be in the second half of the year, correct?
