We recently compiled a list of the 10 Best Marketing Stocks to Buy Right Now. In this article, we are going to take a look at where Magnite Inc. (NASDAQ:MGNI) stands against the other marketing stocks.
According to estimates on Statista, advertising spending across the globe should clock a growth rate of 5.4%, reaching $1.4 trillion in 2029. 80% of the total ad spend will come from digital sources in 2029 with programmatic advertising capturing 85% of the total advertising market. TV and Video Advertising will have a third of the share in 2025 and almost 40% of ad spending will take place in the US. Players like Google and Meta are expected to shape the advertising market by offering new landscapes in this sector.
Advertising ETFs have generated returns of 3.04%, 2.65% and 21.66% for 1-month, 3-month and 1-year tenors. While big tech players pose a threat, there is immense potential to tap a constantly growing advertising pie that would benefit traditional players.
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Our Methodology
For this article we picked 10 marketing stocks trending on latest news. With each stock we have mentioned the number of hedge fund investors. Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).
A marketing manager examining a publisher’s digital inventory on a laptop.
Magnite Inc. (NASDAQ:MGNI)
Number of Hedge Fund Investors: 20
Magnite Inc. (NASDAQ:MGNI) is an omni-channel sell-side advertising platform in the United States and internationally. The company’s platform offers applications and services for sellers of digital advertising inventory or publishers that own and operate CTV channels, applications, websites, and other digital media properties.
In a recent development, MGNI entered into a partnership with Samsung Ads. This will give MGNI access to countries like Singapore, Thailand, and the Philippines by enabling the firm to display targeted ads through Samsung TV Plus. MGNI has also been selected as FIFA+’s global programmatic provider across North America, EMEA, LATAM, and APAC. FIFA+ is a global platform that offers free live matches and archived football content. The firm will provide advertisements across devices that can access FIFA+. It is not surprising that the institutional holding within the company is high and with collaborations with companies like Netflix, United Airlines and LG Ad Solutions, the business prospects look bright.
Overall MGNI ranks 7th on our list of the best marketing stocks to buy now. While we acknowledge the potential of MGNI as an investment, our conviction lies in the belief that AI stocks hold greater promise for delivering higher returns and doing so within a shorter timeframe. If you are looking for an AI stock that is more promising than MGNI but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
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Disclosure: None. This article is originally published at Insider Monkey.
